Daily nuggets of inspiration from the good folk
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Poke us back.
Facebook has launched a new iPhone app, Poke, which enables users to share messages that expire after a few seconds. The app is set to become popular with young people, who are becoming increasingly aware that posts made to Facebook or Twitter can live on, even after they are deleted.
The app is a near-copy of Snapchat, an independent platform that has seen explosive growth since it was founded in September 2011. The service sees about 20m photos being shared daily, compared to around 300m on Facebook – and its popularity continues to grow.
It’s one thing to have a good product idea, but half the entrepreneur’s battle is bringing it to life. That’s where Maker’s Row aims to help – by simplifying the manufacturing process. The company provides access to industry-specific factories across the United States, alongside in-depth profiles and video tours to help entrepreneurs pick the best factory for their business.
Users of Maker’s Row can save factory profiles, contact factories directly, read and write reviews, and get updates on new industries and categories. The site is free for users, and factories pay to be included. This video has al the details:
Pirate teddy bears, 1000 piece puzzles and silver platters… Just what you’d expect to see at Congers Flea Market on a Saturday afternoon.
But Coca-Cola’s Limited Edition Centennial Pack? Not so much! That’s right my friends – six mini bottles with the 100th Anniversary sticker that I’m sure once gleamed brilliantly on pack. A showcase for this iconic bottle’s story from 1899 to 1986. Starting with the ‘Hutchinson Bottle’, we see this beauty go from curve-less to curvaceous through 90 years of design evolution.
“Buy! Buy!” I hear you shout. I tried. By the time I spotted this gem, it was already in the clutches of a crazed Coca-Cola collector. She’d just picked up the pack for a mere $10 and flatly refused to sell. Fine.
My persistence in trying and her persistence in shooing me away led me to question a different matter. Why did we both want this? Why were we oohing and ahhing over a beat-up pack with one leaking bottle that a lot of people would’ve chucked in the trash? If it were a different brand, would I still have haggled so hard? Probably not.
As one of the most prominent brands to move into the collectible category, Coca-Cola reaches out to consumers through collection to win, in my view, the ultimate brand loyalty. Connecting with people on an emotional level, this is some deep stuff.
To many, Coca-Cola is more than an icon; it is a recaptured memory of happiness and youth. People like ‘Ms Coca-Cola-Crazed’ search all over the globe for new memorabilia, no matter what the cost. There’s even a Coca-Cola Collector’s Club… I kid you not.
So, I guess I really had no chance of getting this pack off her hands. But I would love to see her collection. I imagine it to be a little something like this…
A collector’s dream indeed and lookie here folks, I spy the Centennial Pack! Do you? I know your eyes are going Coca-Cola crazy now. Second shelf up, hint hint.
For its new range of condoms ‘SKYN’, Ansell has launched a campaign asking Spotify users to create a ‘sexy songs’ playlist. (Thanks, Jason and Alex)
The ‘SKYN the Mix’ campaign invites users to vote for their favourite sexy songs and create their own intimate playlists. Ansell hopes the campaign will help to normalise a taboo subject – and with early leaders in the mix including Barry White, Marvin Gay and Chris Isaak, they’re off to a strong start!
Lightt is a free social app that creates ‘highlights’ – 10-second photograph sets that play back in just over a second, then repeat. According to the creators, “Lightt attempts to bridge the gap between the sheer snooooozable length of unedited amateur video with the incomplete story of a single photograph” – providing yet another way to share the intimate details of your life.