Daily nuggets of inspiration from the good folk
at Elmwood.
Want these delivered to your inbox?
Poke us back.
How about a nice, tall, refreshing glass of smoked water? Yes, really. British chef Heston Blumenthal has developed this bonkers concoction for his restaurant The Fat Duck, to be used in stocks, soups, rice and pulse dishes, or frozen into ice cubes for cocktails and whiskies. Look out for ‘Halen Môn Oak-Smoked Water’ in supermarkets near you!
Via. http://www.damnfineeating.com/2012/10/24/crazy-food-trend-alert-smoked-water/
Co-creationFood & drinkFood ingredientsWales
+ Add comment – add yours
Look out for the December issue of many Conde Nast magazines, including Wired, The New Yorker, Vogue and Glamour. For one issue only, these covers will resemble Windows 8 Start screens – as part of the company’s initiative to inform readers about its content on the new platform. The cover attachments aren’t paid ads for Microsoft – these can be found inside the magazines. Instead, the covers are coordinated with them.
Via. http://mashable.com/2012/11/19/conde-nast-windows-8/
Co-creationCollaborationPublishing
+ Add comment – add yours
Taking the digital ‘cloud’ analogy quite literally, Air France have recently released a new app that allows users to unlock musical tracks hidden in the sky. The app, Music in the Sky, uses geo-location technology to reveal invisible songs for download when users point their phone in the air.
Created by BETC Music, the app allows users to download current tracks and previously unreleased material. With Air France already offering bespoke music playlists on their flights, this is an interesting development that’s already engaging customers back on the ground.
AirlinesAppCo-creationFranceMusicPersonalisationReward
+ Add comment – add yours
Spirits distiller Pernod and music/fashion label Kitsuné are collaborating on a series of products that span both brands’ expertise. The French companies have collaborated to create a bottle design for Pernod Absinthe, and a collection of similarly branded apparel and accessories.
The limited-edition bottle (€50) is available for order at Colette, the trendy Parisian fashion and lifestyle shop. Check out Pernod’s Facebook page for more related goodies – including a new minimix.
Via. http://prote.in/feed/2012/09/pernod-absinthe-x-maison-kitsune
Co-creationDrinkFashionSpirits
+ Add comment – add yours
In the age of the 140 characters, it’s imperative for news to be breaking, fast and short. Or is it? Narratively is ready to bet that’s not the case.
From the expertise of piano movers to stories of female taxi drivers and mass graves outside the Bronx, Narratively covers underreported local stories instead of big headlines and talks about real people, not celebrities. This recipe is refreshing in its simplicity – demonstrating that people can still give space and time to storytelling.
Check out http://narrative.ly/ for more information.
CitiesCo-creationCommunityStorytelling










