Daily nuggets of inspiration from the good folk
at Elmwood.
Want these delivered to your inbox?
Poke us back.
East London eatery Dishoom has created a campaign that enables people to share their café stories. (Nice one Jamie). It’s inspired by Mumbai’s Iranian cafés, where everyone from businessmen to students to old timers meet up to share food and conversation. So, Dishoom has made 80 plates featuring personal memories and tales from these melting pots of café culture.
Each typographic design echoes the story being told, making it aesthetically pleasing and heart-warming. Dishoom customers can also submit their own stories online, for the best to be fired onto more plates, ensuring that the storytelling continues.
It’s a great example of a brand turning towards the hand-written and the personal, as people increasingly crave authentic human experiences in this digital age.
AuthenticityCaféCo-creationIndianLondonRestaurantsStorytelling
+ Add comment – add yours
Supermarkets are convenient, but often source their products from all over the world – racking up carbon emissions and squeezing out local competition. As a reaction to this, Danish co-operative superstore SuperBrugsen are encouraging customers to suggest local products that they’d like to see on their supermarket shelves.
SuperBrugsen’s customers can visit a specially-built website to suggest local products or suppliers. The managers will then taste-test the products and, if they’re up to scratch, introduce them in-store. The company hopes to introduce 500 local products to its 230 stores as part of the scheme, creating a serious boost for the local economy.
Via. http://www.springwise.com/retail/in-denmark-supermarket-crowdsources-suggestions-local-products/
Co-creationCommunityDenmarkFood & drinkLocalRetail
+ Add comment – add yours
Will.i.am and Coca-Cola have joined forces to launch Ekocycle – a movement encouraging existing brands to make more environmentally-friendly versions of their products, thus making recycled products more fashionable.
Current products on-sale include a pair of Beats by Dre headphones made from 31% recycled materials, a New Era baseball cap made from traditional polyester and recycled plastic bottles, an iPhone 5 case made from 100% recycled materials and a pair of Levi’s 501 Waste<Less jeans, which use an average of eight recycled PET plastic bottles. Fashionable, and environmentally-friendly too.
Via. http://www.psfk.com/2013/02/william-coca-cola-recycled-products.html
Co-creationFashionFood & drinkMusicSustainability
+ Add comment – add yours
For most of us, Marshall Amps mean proper, loud music. Over the last 50 years, they’ve travelled on the Highway to Hell with AC/DC and shared the stage with various rock icons. And now, they’re coming to our living rooms.
Hanwell is Marshall’s new active loudspeaker – developed in partnership with Marshall Headphones and Zound Industries. This sought-after speaker is the first home audio product to sport the Marshall script logo – so get yourself on the waiting list now.
Via. http://www.gizmag.com/marshall-hanwell-active-loudspeaker/23992/
AudioCo-creationEntertainmentHouseholdMusic
+ Add comment – add yours
Iconic saddle manufacturer Brooks invited design students from the Royal College of Art to participate in a project – using existing materials and processes from their factory in Smethwick, England to create entirely new products. The students created everything from saddle bags to contemporary leather goggles – proving that recycling can be innovative and stylish. (Nice find, John)
Via. http://www.youtube.com/watch?feature=player_detailpage&v=_rL_3gMvghY
Co-creationCollaborationCraftCyclingLeisureSport
