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Bold, modern typography, like Chocolat Factory’s packaging, has a super-simple, stripped down approach. But is this its primary flaw? This popular look, if applied without enough of a differentiating element, can end up looking generic. Colour blocking is great for differentiating flavours, but something else has to be going on to create an ‘ownable’ design.
Below are some examples. Some seem to rely too heavily on colour and don’t make their packaging distinctive enough from other brands, while others are doing a better job. Can you tell the difference between the brands well enough? Are the differences memorable enough so you’ll know where to go back for your next chocolate fix?
Ref. http://www.thedieline.com/blog/2009/06/branding-with-color.html#more
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People are buying Knob Creek bourbon quicker than they can make it. But rather than bottle their bourbon before it’s finished aging the ‘full 9 years’, Knob Creek are simply stopping production until it’s ready – and really ‘living’ their equity of ‘uncompromising quality’ into the bargain. What they’re doing is right for both their customers and right for the brand. An admirable example to set.
Ref. http://www.hardknoxlife.com/2009/07/01/brands-i-love-knob-creek-tells-the-world-thanks-for-nothing/
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Tokyo’s Louis Vuitton flagship store in Omotesando has been given a complete makeover in the style of pop designer, Takashi Murakami. This is the latest project in their six-year relationship. The influence has seeped into every aspect of Vuitton, from the product design, to shop interior, to the mobile and web presence. Scattered throughout the shop are large-scale and miniature versions of Murakami’s plush figures and artwork. They range from large centerpieces to tiny figures playing among the items for sale in the store.
The figures are Vuitton-inspired, but still maintain Murakami’s anime-loving sensibilities. In fact, the opening ceremony was highlighted by one of Akihabara’s (Tokyo’s geek heaven) most popular girl groups, AKB48, along with the more hip productions of Fantastic Plastic Machine who produced a song for the campaign called Superflat First Love.
Ref. http://www.cscout.com/blog/2009/06/26/murakami-themed-vuitton-shop-opens-in-tokyo.html
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Starbucks and Unilver are giving away coupons worth over 800 free pints of the newly launched Starbucks Ice Cream on Facebook – every hour.
US-based Facebook users need only visit the site’s special promotion page at the start of any hour, and be ready to click quickly before that hour’s set of coupons is gone. If they succeed, they can keep the coupon for themselves or send it to a friend (on or off Facebook). Either way, the coupon can be redeemed for either Caramel Macchiato, Mocha Frappuccino, Java Chip Frappuccino or Coffee flavours. There’s a limit of one coupon per household, and you can keep trying until you strike lucky, or until the 20,000 free coupons run out.
Ref. http://www.springwise.com/marketing_advertising/starbucksfacebook/
Food & drinkRetailSocial networking
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Take inspiration from the Indonesian government. In the province of East Kalimantan, whose natural resources have been routinely plundered by corrupt government officials and businessmen, the government has opened almost 1,500 cafes without cashiers. At these ‘honesty cafes’, people are expected to take what they want and leave the appropriate payment behind. The cafes will first be introduced to schools, then offices and even the street.
“It is so important that Indonesia’s younger generation grow up with a better understanding of right and wrong, so they’re more disciplined and less likely to take part in corrupt activities,” says a government spokesman. “This anti-corruption campaign targets the youth so that Indonesia can have a better future.” By 2010, they hope to have opened more than 10,000 similar cafes.
Ref: http://www.shapingtomorrow.com/trendAlert.cfm?id=1004
http://www.globalpost.com/dispatch/indonesia/090512/indonesias-honesty-cafes
GovernmentRetailSustainability
