Daily nuggets of inspiration from the good folk
When you run out of shampoo, washing powder or coffee, the chances are you won’t always have your shopping list handy. It might get wet, for one thing. But we now live in the digital age, and Amazon is continuing to reinvent the way we shop.
Crossing the divide between cyberspace and domestic space is their new ‘Dash Button’. Labelled with the relevant brand’s logo, you stick it up next to your shower, washing machine or Nespresso shrine to press the instant you’ve used the last of your favourite product.
Up pings your order to the Amazon app on your smartphone, so you can review before you buy. And for those of you with little ones who just love all the knobs and switches on washing machines, no need to hit the panic button. This clever little device only responds to the first press it gets, so you don’t get 50 packets of detergent stacked up on your doorstep.
Via. Design Taxi http://bit.ly/1EScJKU
Rumours that McDonald’s has lost that lovin’ feeling, have been greatly exaggerated. Since New Year, the world’s favourite burger chain has re-invested continuously in its long running campaign ‘I’m Lovin’ It’. (Tasty spot Damo).
Starting with a new packaging launch, and marketing around the Super Bowl, then on to the Pay With Lovin’ campaign leading up to Valentine’s Day. The love continued to spread across urban US markets to coincide with Black History Month in February.
The latest initiative, launched in the US, is imlovinit24 – 24 hours of joyful moments taking place across 24 cities worldwide. Whether it’s a mass selfie in Dubai, or an impromptu singalong in Lisbon, for everyone taking part it’s an opportunity to keep on sharing the love.
Via. Brand Channel http://bit.ly/1aK4NPm
For 67 years, the Land Rover Defender has been the vehicle that’s kept stick-in-the-mud Brits, er, not stuck in the mud. But in December 2015, bogged down by Euro-bureaucracy over emissions, the very last Defender will roll off Land Rover’s Solihull production line.
To mark the passing of this great British icon, Land Rover recently collaborated with fashion designer Paul Smith to produce a special, one-off edition. Inspired by its long-running duties with the British armed forces, the car has been painted using a palette of 27 individual colours. (But no sign of the customary olive drab, as far as we can see).
This final flourish for the old girl finally made it onto the streets right outside Paul Smith’s flagship London store. An appropriate setting for the original Chelsea tractor.
Via. Design Boom http://bit.ly/1IXI5i3
Target. Isn’t that the store your mom used to drag you round at the weekend, searching for placemats or towels? Quite possibly. Although recently, the US household retailer has cast off its down-home image by taking over a gallery space in New York City’s artsy Chelsea Neighbourhood.
The self-styled ‘brand experiment’ Target Too takes familiar brands available from Target stores and places them in a high-tech, highly-designed environment. Greeted by a giant LEGO version of Target’s Bullseye bulldog, visitors can get selfies transformed into EOS lip balm dots, make a t-shirt with their own print on it, and design table settings inspired by the display on the wall. Tech savvy visitors can also download a mobile app that transforms murals, displays, sculptures and interactive stations into a total augmented reality experience.
It’s a clever strategy to reach out to a new generation of millennials. And of course, their moms.
Via. Brand Channel http://bit.ly/1cppBgh
Easy Street. It’s where we’re all aiming for, isn’t it, as the definition of an enjoyable life? Well, not so, according to Yale’s Professor of Humanities, Harold Bloom. A life filled with surmounted difficulties and challenges is far more satisfying. Hard, for want of a better word, is good. (Easy, now.)
It gets really interesting when you apply this to branding. So many brands have the aim to make life easier, to stand for ease of use. Being deliberately difficult or celebrating arduous achievement goes against the grain, that an easier experience is a better one.
Making life delightfully difficult for themselves is Blue Bottle Coffee. Their brand story inspires through its very laboriousness. They rightly see the value in slaving over the perfect cup of black gold. The painstakingly hand-picked beans. The meticulous brewing process that is so fastidious it takes 40 minutes to craft each cup. But you can taste every second of scrupulous care that’s gone into it. It’s what you work for that you value the most. And at $19 per tiny packet, it’s this sort of brand story-telling that makes the price so much easier to swallow.
Via. Brand Channel http://bit.ly/1IG6Qmi