Daily nuggets of inspiration from the good folk
Garlicky baked camembert, oozing off crusty bread. Crumbly, tangy stilton turning the air blue with its sublime stink. Creamy, mature cheddar with a deliciously crystalline crunch. If you’re a turophile* you may well want to mop up the drool on your keyboard about now. And look out for this lovely new packaging concept by Russian designer, Rushavel Sultanov.
Say Cheese is pitched as ‘mad cheese for smiling people’. And happily reflects the joy and personality of fromage-fanciers and their funky-smelling prey. Something that doesn’t often happen in packaging across the category, despite being packed with a wide variety of brands and choices. Until now. Whey cool.
*A cheese lover, from the Greek tyros (cheese), though fetaphile has a better ring to it.
Via. Packaging of the World http://bit.ly/1A2pAUI
If sipping some fizz while Bryan Ferry croons away in the background sounds like heaven to you, you’d be right. Scientifically right.
A couple of Oxford neuroscientists have found that tickling your senses of hearing and taste at the same time results in a 10-15% increase in enjoyment. “You can take a very complex flavour profile, which could be in champagne or even chocolate, and then draw the mind of the taster toward one element or another in the mix,” says brain boffin, Charles Spense. “By concentrating on the high notes or the low notes in the wine with music, they become more salient to you, more perceptible, and intense to you.”
Spense and colleague Janice Qian Wang have applied this theory to create an original app for champagne brand, Krug. Collaborating with a variety of musicians, from the aforementioned Ferry to ivory-tickler Jacky Terrasson, a playlist is recommended to you once you’ve scanned the ID on your bottle of bubbly. Tasting notes and extra info also pop up to engage drinkers in an even more captivating champoo experience.
Via. Protein http://bit.ly/1CMMsYh
We don’t know about you, but sometimes a Whisky Sour can do wonders for one’s sense of wellbeing. A well-timed, well-balanced Margarita can seem to have medicinal benefits. And a Daiquiri on a sunny day can feel like just what the doctor ordered.
If that’s whet your appetite for a cheeky cocktail, check out this new first-aid kit themed ‘spice rack’ for bar stewards from Addition. With its fun, pharmaceutical design, the range by Matt Hemeyer and Eric Salenski include natural ingredients to give your favourite tipple a spicy or savoury taste injection.
Imagine a Bloody Mary medicated with a little Thai green chilli. Or a Piña Colada pepped up with a hint of clove. Or even a whisper of smoky beer sauce in your Bourbon Collins. Even virginal drinks get the spicy treatment, with a dash of cinnamon in your cola or a splash of rosemary in your sparkling water. Sounds like a welcome Addition to the mixology scene.
Via. LSN Global http://bit.ly/1bucObG
At Elmwood, we’re all for brands and products that live true to their identities. Like Audi, promoting their new A7 Sportback h-tron in a way that is as innovative, eco-friendly and authentic as the car itself.
As water vapour is all this vehicle emits, thanks to its combined fuel cell, hybrid battery and electric motor, it’s satisfying to see them use water vapour as the canvas for their advertising.
Projecting a 3D image onto a misty backdrop, these ethereal billboards leave “nothing behind but steam – and a lasting impression.” A vaporous, but by no means vapid, idea.
Via. Adweek http://bit.ly/19MZzCG
Adverts used to be a time to pop the kettle on. These days we can fast-forward right through them. Well, you can count on Coca-Cola to come up with a rather neat idea to keep our undivided attention – and still get that drink you were after.
As viewers watched the refreshing cola being poured on their TV screen, they were prompted to Shazam. The experience then seamlessly linked up with their smartphone where they’d see an empty glass filling up. And once the glass was full, they were rewarded with a voucher for a free Coke.
Drinkable advertising? Cheers to that.
Via. LSN Global http://bit.ly/1JI6Vmw