Daily nuggets of inspiration from the good folk
As any parent will tell you, kids possess impressive persuasive powers. So much so that Volkswagen felt they had the skills needed to get folks to reconsider the need for speed and encourage them to drive responsibly.
Four New Zealand families were given VW Golfs with magic dashboards and speed dials – designed using their children’s drawings. The result was that a third of participants reduced their speeding in 100km zones by 50%, driving more like superheroes rather than speeding villains.
Via. GDR Insight
You may already be aware of the self-expressive, artistic power of beer. Yet some of the big brewers have lost sight of their product’s magical properties, causing drinkers of today to become enticed by small craft breweries.
Beck’s, a nice traditional beer brewed in North Germany, felt sad that their beer wasn’t being appreciated for its full creative potential. Especially when they knew how much people liked to scratch shapes into the signature aluminium neck of Beck’s bottles.
They decided to invite Beck’s drinkers to make their mark and decorate their beer bottle by covering it with an aluminium canvas – for a limited time only of course. Like us, we bet you’re just itching to get your hands on one of these scratch bottles.
Vimeo: watch here
Are you guilty of using Facebook to badger your mates for the green light of approval? You are not alone. In a world full of choices, you want to feel like you’ve spent your hard-earned dosh on the right option.
But now you can leave your nearest and dearest alone. Viennese entrepreneurs Philip Holley and Peter Buchroithner have created an app for assertiveness.
It’s pretty simple stuff really. Dvel crowdsources decisiveness. You take two pictures of the things you’re torn between and upload them. In a set amount of time, users vote for what they think you should go for, and ta-da – decision made!
Dvel isn’t alone, there are plenty other apps of the same ilk making social media a much more practical method of decision-making. Khloe Kardashian’s mobile messaging app Begrouped allows you to do something other than send pictures of cats to your pals. You can ask functional yes/no questions, polls and other useful things that help with decisions and plans.
Now to Google which app to try…
YouTube: watch here
Via. LSN Global
Bosses at Amager Bakke Power Station in Copenhagen want you to know how dirty they are. Although they’ve made efforts to clean up their act and reduce impact on the environment, the plant still chucks out 107,000 tons of CO2 every year. So, in their mission to become the ‘world’s cleanest power plant’, the station wants to make everyone aware of their emissions.
They don’t want to shout it from the rafters, but they’ve invited artists realities: united, the Danish Technical University and Peter Madsen’s Rumlatorium to show it from the rooftop – with a steam chimney art installation. A steam ring generator makes the most of leftover steam, and sends out a circular puff for every ton of CO2 given off from the plant. They may still be dirty, but they’re running rings round other power stations.
YouTube: watch here
We all know the commotion of trying to find your purse or wallet when there’s a queue forming behind you. Or when Apple Pay lets you down because your phone’s drained, again. Well fear not, now you can avoid the cuff-uffle, and pay with your sleeve.
Scottish knitwear brand Lyle & Scott have modified the everyday jacket by stitching Barclays bPay technology into the sleeve. At $250 its good for warmth, comfort and purchases up to 30 quid with any UK registered Visa or MasterCard debit or credit card.
Or if you’re not in the market for a new coat, just tack a bPay sticker onto your gear for contactless payment, pret a porter. You can add funds with the app or through Barclays’ online portal. It’s quick and easy payment, all sewn up.
Via. Brand Channel