Daily nuggets of inspiration from the good folk
There’s already been much discussion following the warning that traditional methods of food production won’t be able to support a rapidly increasing global population. One solution that’s stepped out of science fiction and into reality is the liquid meal replacement, Soylent.
The original concept proposed by Rob Rhinehart, attracted over $3 million in crowdfunding to help develop a powdered formula containing all the nutritional requirements for an average adult. Now, following a further $20 million injection from venture capitalists Andreesen Horowitz, Soylent is ready to unveil Soylent 2.0.
Soylent 2.0 is ready to drink and comes in a 400kcal recyclable bottle. The latest incarnation introduces algae into the mix as a crucial ingredient. Eventually, the makers hope to design a Soylent-producing ‘superorganism’ – a strain of algae that pumps out Soylent all day, removing farms and factories from the production process altogether.
Could this be where your next meal’s coming from?
Via. Protein http://bit.ly/1ht2zrs
While the Internet of Things (IoT) is making our homes smarter and more efficient, potentially it’s also opening the door for hackers intent on raiding the fridge for our personal data. Defence will soon be with us in the shape of Cujo, a smart security device designed to protect IoT devices around the home.
Cujo connects to your wireless router and acts as a secure gateway between IoT devices and the wider internet. It’s a clever gadget and it gets smarter all the time, learning how to spot suspicious network activity and adapting to block attacks from different sources.
Think of it as a cute, clever little guard dog – and not the rabid St Bernard from the Stephen King movie of the same name.
Via. LSN Global http://bit.ly/1EmIWM1
There’s an irony to eating on the go. In most instances, you need to stop in order to eat. Typically, that’s because the traditional combo of Big Mac in a box and fries in a separate carton takes a bit of juggling.
Luckily, design student Jessica Stoll has the problem in hand. She’s come up with a carrier concept that comfortably holds your burger and fries in a single package. It’s an ingenious, flexible design that stands upright for eating at the table or folds into wedge for eating on the move with one hand.
Whatever next? A cardboard holster to hold your milkshake perhaps? Please, let it be known as a hip shake…
Via. PSFK http://bit.ly/1MSLa7k
Brook Shields, Kate Moss, Marky Mark – Calvin Klein has never been one to shy away from sexuality in their ads. But for autumn winter 2015, the jeans brand has updated the idea that sex sells, with a campaign all around sexting.
In a bid to appeal to younger consumers, their latest ads – showing broody models accompanied by some rather suggestive messages – reflect how digital technology and an influx of dating apps are changing how we connect with each other in the physical world.
We think such provocative work should definitely strike a chord with Team Provocation here at Elmwood.
Via. Fashionista http://bit.ly/1H2o9YD
In order to give their customers a deeper connection with their deep clean wipes, Neutrogena Brazil recently gave away free samples with Caras magazine. Not so special we hear you say? And we’d agree, but readers were then able to get hands-on and wipe off the make-up from the cover star’s face.
It’s a smart sampling stunt from the skincare and cosmetics brand. But it also plays to the longstanding insight that consumers are much more likely to make a purchase, when they have a direct connection with a product.
And it’s always nice to see print advertising getting a bit of a makeover. See what we did there?
Via. PSFK http://bit.ly/1MlMRKf