Part of our 12 Pokes of Christmas. What do you want to unwrap?
Remember Harvey Nichols’ award-winning Christmas campaign ‘I Spent It On Myself’? Well this year they’ve extended the refreshingly selfish spirit with a campaign that sees people dropping unsubtle hints about what they really want to unwrap. (Cheers, Andy.)
Titled ‘Could I Be Any Clearer?’ the campaign includes a range of cards that can be customised by shoppers with exactly what they’re hoping for (all from Harvey Nichols, obviously). Cards can then be printed, emailed or shared on social media just to make it super-clear to clueless friends and family.
Now there’s really no excuse for buying those novelty socks.
In London and looking for a boozer for Saturday night? Forget Google, the search engine you need is www.solsearch.com.
Created by Sol Beer, it claims to ‘dig deeper’ than the usual search engines by rating establishments by authenticity and not popularity. The result is a list of up-and-coming bars and restaurants with a ‘real local or heritage vibe’.
It’s all part of Sol’s Espiritu Libre – Free Spirit – ethos, championing people and businesses who are doing things their own way.
See you (and the rest of London) in Shoreditch then.
Part of our 12 Pokes of Christmas.
Bare neon bulbs. Simple wooden furniture. And a menu featuring tagliatelle with lobster and truffle oil, smoked reindeer and pickled blackberry, and a panettone bread pudding.
At first bite, pop-up restaurant Deluxe seemed like any other Shoreditch hot spot. But for unsuspecting diners, the bill came with a little surprise: the revelation that every dish had been made with ingredients from budget supermarket Lidl.
It’s all part of the chain’s continuing marketing effort to be seen as the source of quality, good-value food – particularly from its new higher-end Deluxe range. Only Christmas sales will tell if bargain-priced reindeer will float anyone’s boat…
‘This is one small step for ice cream and one giant leap for moustached-kind.’
To celebrate the stratospheric success of Movember, protein ice cream brand Wheyhey sent its last tub of limited-edition banoffee ice cream into space, complete with a pink ‘tache.
After making its way back to earth four hours later, the ice cream was ‘revived’ and the brand’s founders Greg and Damien grabbed a spoon to tuck in. (No reports as to whether they’re still alive.)
See the whole epic journey here: https://www.youtube.com/watch?v=ifMOZQkuUvk
Part of our 12 Pokes of Christmas. This one’s a Black Friday cracker.
Is it a bird? Is it a plane? Nope, it’s a mannequin drone. Obviously.
Instead of just splashing SALE signs across stores for Black Friday, fashion brand Camisaria of Colombo took to the skies of Sao Paulo to show busy office workers what was on offer.
With the strapline ‘Colombo Black Friday. Truly Surprising’, outfits zipped by the windows of skyscrapers, saving people a hasty lunchtime dash to the shops. Now that wouldn’t be distracting at all in your monthly sales meeting…