Daily nuggets of inspiration from the good folk
What’s on your breakfast table? A cereal box featuring cartoon animals? A sticky, squeezy bottle of congealed honey? A crumb-coated block of melting butter?
Raising the (breakfast) bar, at least in his imagination, is student Michael Garrett’s concept for Schepps Dairy Superior Milk.
Opting for a traditional glass bottle over the generic plastic carton, Garrett’s concept also has a classy cork stopper. Half the bottle is matte black, revealing the milk at the bottom.
And with flavours like lavender and lemongrass, it’s not just the outside that’s a step above the bog-standard. Anyone fancy trying that on their Cocoa Pops?
What’s the first thing you do when your football team scores? For many fans, the answer is reach for your phone or laptop to see what everyone’s saying about it online.
Spotting an opportunity, Google has developed some super-clever technology that allows brands to correlate their digital advertising with what’s just happened on TV. (Back of the net, Damo.)
Within seconds of a goal being scored, the technology allows Nike to deliver tailored ads straight to phones, tablets and laptops across the land.
Once fans saw the ads, they were then able to panoramically span 360-degrees around a player of their choice, capture their own shot, and add their own custom message and graphics to share with others around the world.
It’s all part of Google’s ‘Art Copy & Code’ project – a series of experiments to re-imagine the future of advertising. Bye bye billboards. Hello live, real-time ads in your living room. Scary.
When you read the words ‘probiotics’ and ‘good bacteria’, you’ll probably picture a tub of yoghurt or Yakult – not necessarily cleaning products. But today’s a new day, complete with a natural new science-based health trend: Pro-microbiome.
Put simply (we’ll try), the human microbiome is the collection of bacterial genes in your body. Unbeknown to us until recently, attempts to scrub it away with antibacterial soaps, antibiotics and harsh household cleansers have the potential to leave us worse than before. It may even help explain the rise in conditions such as obesity, diabetes, asthma and allergies.
As awareness increases, the time is ripe for brands to be swapping nasty chemicals for ‘good’ bacteria, getting back to a more natural, human state. To reflect this Natural House have created a range of playful, personality-led product names such as Dishy, Flushy and Sinky.
So stop sanitising for a second and start ‘seeding with probiotics to continuously weed out the bad micro-organisms’? Time to get Trashy, naturally, we thinks…
Holidays. The perfect time to get away from it all. Forget about the stress and strains modern life. Treat yourself to a couple of weeks relaxing in the middle of nowhere. Well now it seems a couple of French entrepreneurs have taken the idea of ‘spending some time in your own bubble’ quite literally.
Casabubble was set up by designers Frédéric Richard and Pierre-Stéphane Dumas to give happy campers a unique experience through a range of inflatable bubble rooms, bridging the gap between the indoors and the outdoors.
The aim is to maximise the experience of getting back to nature, whilst minimising the impact on the environment. Gone are the comedic days of your tent collapsing in the middle of the night – you just need to listen out for a constant hissing noise. And maybe remember to pack some sellotape.
Butch and Sundance. Riggs and Murtaugh. Buzz and Woody. Jake and Elwood, Garth and Wayne (schwing). Hollywood’s seen some pretty epic teamwork over the years, but none are more innovative than Grolsch’s latest partnership with the film business.
They’ve recently launched a bottle that uses Bluetooth technology to sync with your computer/ tablet/ smartphone and download a free film when you crack open a bottle. Flip the lid, chink your device, have a swig, watch the movie. The only thing you need to watch out for is spilling your beer over your brand new MacBook Air.
It’s currently only available in Russia via movieunlocker.com, but we’re sure it won’t be long before similar trials are rolling out across the rest of the world. Rocket science? Not really. Genius? Absolutely.