Daily nuggets of inspiration from the good folk
A quick chat with our Biomotive Triggers expert Mr Simon Preece will reveal that red is a rather significant colour. Red alert, red lights, red letters, red rags, red tape, red carpet.
So it would be a brave move for Coca-Cola to consider life without the iconic red and white branding, as design studio Ryan Harc has recently. (Tx eco-slurper Damo.) It’s all in the name of sustainability, obviously, as removing the colour stops the paint from seeping into the aluminium, therefore reducing the cost of recycling. The colourless design uses a pressing machine to emboss the branding on the can.
After Coke experimented with a bottle made out of ice last summer, a colourless can could well be a possibility as the company looks towards more environmentally friendly packaging. Saving the planet? You can’t beat the feeling.
The mega Mac. The macaroni and shrimp burger. The lobster caviar burger. The fois gras burger. The Windows 7 Whopper (with seven burgers in it). Just a few examples of the promotional burgers that have graced the world of fast food in recent years.
So a few eyebrows were raised recently when Burger King launched its limited edition ‘Proud Whopper’ during San Francisco Gay Pride. (Tasty, Si G.) The burger costs the same as a regular Whopper, and comes in a rainbow-coloured wrapper. But diners expecting a tasty new mouthful were pleasantly surprised to discover there’s nothing different about it. The message? We’re all the same inside.
They’ve even changed their famous slogan from ‘Have it your way’ to ‘Be your way’ to support the campaign. Hopefully next year they’ll be brave enough to change their name – Burger Queen anyone?
Photoshop has a lot to answer for. As well as being the source of endless procrastination on the internet (google ‘birds with arms’ for reference), it’s also responsible for the manipulation of models in advertisements to make them appear more beautiful than they are. But what exactly is ‘beautiful’?
That’s the exact question Amercian journalist Ester Honig has set out to answer with her latest project ‘Before & After’. (Looking gorgeous, DG.) By using freelance platforms like fiverr she managed to source 40 photoshoppers (some more professional than others) from 25 countries with the simple brief ‘Make me beautiful’.
The result is a fascinating set of manipulated images that reveal some interesting insights into global perceptions of beauty – from haircuts and complexion to skin tone and eye colour. ‘Photoshop allows us to achieve our unobtainable standards of beauty,’ Honig explains. ‘But when we compare those standards on a global scale, achieving the ideal remains all the more illusive.’
Just something to consider before you send your global ad campaign to press.
Anyone fancy a brew?
Four words that are often whispered in our studios around the world. Saying it any louder can result in an order that would challenge even the most skilful of baristas. But following their alarm-clock cap Nescafe have found another innovative way to help people enjoy a nice brew. (Chink chink, Damo.)
They inserted foldable mugs of coffee into a Parisian daily newspaper, allowing commuters to get their fix of caffeine with their fix of global events. But reading the paper can be a rather solitary experience, so instead of giving a single mug, they gave two – one for you, and one for your best bud/ person you secretly fancy/ a complete stranger.
Just add water, and let the coffee fuel the conversation. It all starts with a Nescafé.
Once upon a time brushing your teeth was simple. 1. Put toothpaste on toothbrush. 2. brush for two minutes. Now we’ve got flossing, rinsing and tongue-scrubbing added to our list of daily hygiene, and toothpastes for just about every possible scenario. The bathroom cabinet just isn’t big enough.
But in Myanmar (or Burma, as it used to be known) dental health isn’t really on the radar, and having opened up its trade borders to the rest of the world, Colgate have taken innovative steps to educate those in the poorest and most remote regions. (Sparkling, Jamie C.)
By turning the insides of their delivery boxes into posters, store owners can donate them to local schools and help children brush up on their oral hygiene along with their reading and writing. The posters are all designed using traditional Burmese illustration styles and a Freephone number gives teachers access to an interactive lesson plan.
Definitely one idea that leaves a good taste in your mouth.