Daily nuggets of inspiration from the good folk
Adverts used to be a time to pop the kettle on. These days we can fast-forward right through them. Well, you can count on Coca-Cola to come up with a rather neat idea to keep our undivided attention – and still get that drink you were after.
As viewers watched the refreshing cola being poured on their TV screen, they were prompted to Shazam. The experience then seamlessly linked up with their smartphone where they’d see an empty glass filling up. And once the glass was full, they were rewarded with a voucher for a free Coke.
Drinkable advertising? Cheers to that.
Via. LSN Global http://bit.ly/1JI6Vmw
In a world of increasingly digitised relationships, physical interaction has been given a bit of a cold shoulder. Naturally, no one would suggest we put away our devices to actually reach out to each other. No need, when we have e-gurus like Petter Prinz and his new interactive cuddling app, HUG.
The ex-Google employee explains, “With Facebook, Instagram and Whatsapp we’re constantly trying to keep in touch, but along the way we’ve lost the physical touch.” HUG nuzzles into that gap, allowing you to send someone a squeeze they can actually feel. Like an emoji, only buzzier.
All you do is snuggle up to your smartphone, if that doesn’t feel too weird, and allow it to record the duration of your embrace by reading your heartbeat. You then select the emotion you want to attach to it (happy, sad, curious, excited, loving or up for a party…) and your hugee receives a corresponding vibration on their phone. Though what a lingering yet curious cuddle would feel like digitally is still up for debate.
Via. Protein http://bit.ly/1JbQIWr
Luxury meets literature and they get married in a concrete cathedral. Don’t believe me? Head to downtown Chengdu and the new Fangsuo Bookstore. Architect Chu Chih-Kang has erected his enormous shrine to book shopping near the ancient Daci Temple, taking cues for his design from Buddhist texts.
The atmosphere of a modern temple is achieved with 37 concrete columns that soar nine meters over the heads of humbled customers. Inspiration came from the story of Xuanzang, a local monk who went on pilgrimage to India to bring the wisdom of the sutras home with him.
Watch out Mr Kureishi, there’s a new Buddha of Suburbia on the literary scene.
Via. LSN Global http://bit.ly/1NYrhhR
Picture the scene: Mum’s managed to get the whole family to sit down to a tasty lasagne. Only Dad’s glued to the golf on TV, number one son is gaming with someone in Guangzhou, and even the nipper’s not giving her lip, as they’re Backchatting away on their smartphone. Conversation? Forget it. Family time? No chance.
Never mind, Mum, you’re not alone. 69% of Aussie households admit to witnessing rows as a result of too much tech distraction at the dinner table. Step forward, Dolmio, to save the day. They’ve launched the Pepper Hacker campaign, allowing parents to power-down devices with the twist of a peppermill.
As well as actually dispensing seasoning, this household hacker switches off everything from TVs to tablets to wi-fi, even shutting down individual apps, to reclaim real time family time from the grip of the screen. Now there’s an idea that’s above the salt.
Via. PSFK http://bit.ly/1bUGT4C
Japanese whisky brand Suntory has distilled its creativity into a new format: ice. Using a CNC router (think 3D printing in reverse) these cooler than cool ice cubes have been carved by the latest technology. The router sculpts away at -7oC to keep its masterpieces from melting, while technobods use the Autodesk 123D app to prepare the 3D images for ‘printing’.
Temples, sphinxes and even (hubristically) a Cannes Lion have all been recreated in intricate icy perfection to grace a glass of Suntory Whisky. It may all cut no ice with serious whisky drinkers, but we like it.
Via. Adweek http://bit.ly/1NEScvv