Daily nuggets of inspiration from the good folk
Fancy a biscuit with your coffee? Well it’s right there, in your hand. Yep, the cup is the biscuit. To mark the introduction of Seattle’s Best Coffee in its restaurants, KFC is serving up the brew in edible coffee cups. (Tasty Matt)
The ‘Scoff-ee Cup’ is made from biscuit, wrapped in sugar paper and lined with a thick layer of white chocolate. Filled with hot coffee the chocolate lining slowly melts, the biscuit softens and the whole arrangement turns into a wonderfully sweet, sticky snack.
A word of warning though – they’re definitely not dishwasher safe.
Via. Packaging Europe http://bit.ly/1G3LeOi
The bruised face of a woman is a pretty startling representation of domestic violence. But the new outdoor campaign for Women’s Aid developed by WCRS is more than just a shock tactic. The billboard incorporates facial recognition technology that registers when people are looking at the image. This in turn triggers a series of messages along the bottom of the ad urging passers-by not to turn a blind eye. As more people take notice, the bruises on the woman’s face start to fade.
It’s the first time this technology, which allows an immediate change in the display triggered by the attention of the viewer, has been used. And it supports a powerful message – only by recognizing and acting on the issue of domestic violence can we hope to make the bruises go away.
Via. Charity Digital News http://bit.ly/1CPSvlx
When your whiskey starts sending you messages, you might think it’s time to ease off on the hard stuff. But it’s OK. You’re not caught up in a 21st Century re-make of The Lost Weekend. Global drinks manufacturer Diageo is prototyping a new kind of label for Johnnie Walker Blue Label – one that allows it to communicate directly with consumers.
The so-called smart bottle features an NFC-embedded label that’s capable of sending branded messages to your mobile. Not only that, it knows if the bottle’s been opened. We reckon there’s a valuable surveillance opportunity here – could the bottle also let you know when your teenage kids are raiding the drinks cabinet?
Via. Brand Channel http://bit.ly/1Mb6Sjp
As kids, we were naturally competitive. A typical contest would involve taking a full tube of Smarties and upending it into an open mouth without spilling, laughing or choking. Clearly, it was a less health-conscious time. Marking an end to such sport, Nestlé Canada is currently redesigning Smarties’ packaging to encourage consumers to dish out the sweets in smaller, and therefore healthier portions.
The new packs are down in size – from 50 grams to 45 grams – and each box is divided into three compartments. Each of these contains 15 Smarties which add up to just 70 calories. The larger bags have been replaced by recyclable canisters with a lid that doubles as a cup for measuring out 15 Smartie portions.
Wonder how many cupfuls it’s possible to get down in one go?
Via. The Globe and Mail http://bit.ly/1xrykrW
How many chargers do you really need? If you’re anything like the inhabitants of Poke Towers, you’ve probably acquired a bit of a collection – for your old phone, your new phone, your tablet and your partner’s tablet. But now, there’s no need to get all tangled up. Thanks to Swedish flat-pack giant IKEA, you can simply leave your device lying around and it’ll stay topped-up.
Lamps, bedside tables and desks from IKEA’s latest collection now feature an integral charging pad. All you have to do is place your device on the circular pad marked with an ‘X’, and it’ll start charging wirelessly.
It’s a neat, elegant solution. And a big help if you’re always losing your phone charger. (It’s on the sofa, under the cushion by the way…)
Via. Dezeen http://bit.ly/1EWZzJG