Daily nuggets of inspiration from the good folk
Rumours that McDonald’s has lost that lovin’ feeling, have been greatly exaggerated. Since New Year, the world’s favourite burger chain has re-invested continuously in its long running campaign ‘I’m Lovin’ It’. (Tasty spot Damo).
Starting with a new packaging launch, and marketing around the Super Bowl, then on to the Pay With Lovin’ campaign leading up to Valentine’s Day. The love continued to spread across urban US markets to coincide with Black History Month in February.
The latest initiative, launched in the US, is imlovinit24 – 24 hours of joyful moments taking place across 24 cities worldwide. Whether it’s a mass selfie in Dubai, or an impromptu singalong in Lisbon, for everyone taking part it’s an opportunity to keep on sharing the love.
Via. Brand Channel http://bit.ly/1aK4NPm
For 67 years, the Land Rover Defender has been the vehicle that’s kept stick-in-the-mud Brits, er, not stuck in the mud. But in December 2015, bogged down by Euro-bureaucracy over emissions, the very last Defender will roll off Land Rover’s Solihull production line.
To mark the passing of this great British icon, Land Rover recently collaborated with fashion designer Paul Smith to produce a special, one-off edition. Inspired by its long-running duties with the British armed forces, the car has been painted using a palette of 27 individual colours. (But no sign of the customary olive drab, as far as we can see).
This final flourish for the old girl finally made it onto the streets right outside Paul Smith’s flagship London store. An appropriate setting for the original Chelsea tractor.
Via. Design Boom http://bit.ly/1IXI5i3
Target. Isn’t that the store your mom used to drag you round at the weekend, searching for placemats or towels? Quite possibly. Although recently, the US household retailer has cast off its down-home image by taking over a gallery space in New York City’s artsy Chelsea Neighbourhood.
The self-styled ‘brand experiment’ Target Too takes familiar brands available from Target stores and places them in a high-tech, highly-designed environment. Greeted by a giant LEGO version of Target’s Bullseye bulldog, visitors can get selfies transformed into EOS lip balm dots, make a t-shirt with their own print on it, and design table settings inspired by the display on the wall. Tech savvy visitors can also download a mobile app that transforms murals, displays, sculptures and interactive stations into a total augmented reality experience.
It’s a clever strategy to reach out to a new generation of millennials. And of course, their moms.
Via. Brand Channel http://bit.ly/1cppBgh
Easy Street. It’s where we’re all aiming for, isn’t it, as the definition of an enjoyable life? Well, not so, according to Yale’s Professor of Humanities, Harold Bloom. A life filled with surmounted difficulties and challenges is far more satisfying. Hard, for want of a better word, is good. (Easy, now.)
It gets really interesting when you apply this to branding. So many brands have the aim to make life easier, to stand for ease of use. Being deliberately difficult or celebrating arduous achievement goes against the grain, that an easier experience is a better one.
Making life delightfully difficult for themselves is Blue Bottle Coffee. Their brand story inspires through its very laboriousness. They rightly see the value in slaving over the perfect cup of black gold. The painstakingly hand-picked beans. The meticulous brewing process that is so fastidious it takes 40 minutes to craft each cup. But you can taste every second of scrupulous care that’s gone into it. It’s what you work for that you value the most. And at $19 per tiny packet, it’s this sort of brand story-telling that makes the price so much easier to swallow.
Via. Brand Channel http://bit.ly/1IG6Qmi
Taking green technology to its most literal extreme, O2 has collaborated with designer Sean Miles to offer rugby fans a pitch perfect upgrade.
Clippings from Twickenham stadium, no doubt fertilized by the blood, sweat and sprain-induced tears of its England home team, have been reformed into this unique and eco-friendly phone.
It’s all part of the ‘Try for Change’ social responsibility program the Rugby football Union are tackling to motivate people to recycle and up-cycle their tech. Cauliflower ear-buds to follow, anyone?
Via. Design Boom http://bit.ly/1FNFuXK