Daily nuggets of inspiration from the good folk
Brook Shields, Kate Moss, Marky Mark – Calvin Klein has never been one to shy away from sexuality in their ads. But for autumn winter 2015, the jeans brand has updated the idea that sex sells, with a campaign all around sexting.
In a bid to appeal to younger consumers, their latest ads – showing broody models accompanied by some rather suggestive messages – reflect how digital technology and an influx of dating apps are changing how we connect with each other in the physical world.
We think such provocative work should definitely strike a chord with Team Provocation here at Elmwood.
Via. Fashionista http://bit.ly/1H2o9YD
In order to give their customers a deeper connection with their deep clean wipes, Neutrogena Brazil recently gave away free samples with Caras magazine. Not so special we hear you say? And we’d agree, but readers were then able to get hands-on and wipe off the make-up from the cover star’s face.
It’s a smart sampling stunt from the skincare and cosmetics brand. But it also plays to the longstanding insight that consumers are much more likely to make a purchase, when they have a direct connection with a product.
And it’s always nice to see print advertising getting a bit of a makeover. See what we did there?
Via. PSFK http://bit.ly/1MlMRKf
From our homes to our own hygiene, ‘kills 99.9% of bacteria’ is a message we’re all pretty familiar with on cleaning products. And it’s a good thing right? Well not necessarily.
As kids there’s nothing wrong with getting a little dirty, but as adults we learn that clean means as sterile as possible. But is sterile healthy?
Mother Dirt is stirring up the conversation with the industry and consumers with a range of living products formulated to replenish skin and hair. Think of probiotics for your stomach – well this is good bacteria for the skin.
You’ll be glad to hear their products are not intended to replace showering or indeed soap. Their mission is simply to get us to ‘rethink clean’.
Via. Protein http://bit.ly/1Ndfn2d
With Paleo diets and the Slow Food movement all the rage – there seems to be a bit of a trend of forgoing modern methods, in favour of eating as our ancestors did.
A fact that bodes well for Jamu Kitchen, a new wellness brand based in London creating ‘foods for pleasure as well as healing – using influences from traditional Asian food cultures.’
They’ve just launched their turmeric tamarind tonic, infused with spices typically used for their medicinal qualities. But in all honesty, we can’t deny it was the minimalist packaging that initially tickled our tastebuds.
Via. LSN Global http://bit.ly/1gZTg1H
We Brits love a tipple. But why sip, when you can inhale?
From their emerald green boating lake on top of Selfridge’s to The Guinness Tasting Rooms in Dublin, Bompas & Parr have become well known for their curious culinary creativity. And for their latest tasty trick, they’ve concocted Alcoholic Architecture in Borough Market.
Featuring a walk-in cloud of breathable cocktail, the pop-up bar has an atmosphere 1 part booze to 3 parts mixer. 40 minutes in the cloud is supposedly the equivalent of one drink. Sounds pretty sedate to us – so you’ll be glad to hear there is also a bar serving up drinks that you actually drink. Thanks for the intoxicating find Mr Campbell.
Via. Fast Co. Exist http://bit.ly/1MHYCw2