Daily nuggets of inspiration from the good folk
While the Internet of Things (IoT) is making our homes smarter and more efficient, potentially it’s also opening the door for hackers intent on raiding the fridge for our personal data. Defence will soon be with us in the shape of Cujo, a smart security device designed to protect IoT devices around the home.
Cujo connects to your wireless router and acts as a secure gateway between IoT devices and the wider internet. It’s a clever gadget and it gets smarter all the time, learning how to spot suspicious network activity and adapting to block attacks from different sources.
Think of it as a cute, clever little guard dog – and not the rabid St Bernard from the Stephen King movie of the same name.
Via. LSN Global http://bit.ly/1EmIWM1
There’s an irony to eating on the go. In most instances, you need to stop in order to eat. Typically, that’s because the traditional combo of Big Mac in a box and fries in a separate carton takes a bit of juggling.
Luckily, design student Jessica Stoll has the problem in hand. She’s come up with a carrier concept that comfortably holds your burger and fries in a single package. It’s an ingenious, flexible design that stands upright for eating at the table or folds into wedge for eating on the move with one hand.
Whatever next? A cardboard holster to hold your milkshake perhaps? Please, let it be known as a hip shake…
Via. PSFK http://bit.ly/1MSLa7k
Brook Shields, Kate Moss, Marky Mark – Calvin Klein has never been one to shy away from sexuality in their ads. But for autumn winter 2015, the jeans brand has updated the idea that sex sells, with a campaign all around sexting.
In a bid to appeal to younger consumers, their latest ads – showing broody models accompanied by some rather suggestive messages – reflect how digital technology and an influx of dating apps are changing how we connect with each other in the physical world.
We think such provocative work should definitely strike a chord with Team Provocation here at Elmwood.
Via. Fashionista http://bit.ly/1H2o9YD
In order to give their customers a deeper connection with their deep clean wipes, Neutrogena Brazil recently gave away free samples with Caras magazine. Not so special we hear you say? And we’d agree, but readers were then able to get hands-on and wipe off the make-up from the cover star’s face.
It’s a smart sampling stunt from the skincare and cosmetics brand. But it also plays to the longstanding insight that consumers are much more likely to make a purchase, when they have a direct connection with a product.
And it’s always nice to see print advertising getting a bit of a makeover. See what we did there?
Via. PSFK http://bit.ly/1MlMRKf
From our homes to our own hygiene, ‘kills 99.9% of bacteria’ is a message we’re all pretty familiar with on cleaning products. And it’s a good thing right? Well not necessarily.
As kids there’s nothing wrong with getting a little dirty, but as adults we learn that clean means as sterile as possible. But is sterile healthy?
Mother Dirt is stirring up the conversation with the industry and consumers with a range of living products formulated to replenish skin and hair. Think of probiotics for your stomach – well this is good bacteria for the skin.
You’ll be glad to hear their products are not intended to replace showering or indeed soap. Their mission is simply to get us to ‘rethink clean’.
Via. Protein http://bit.ly/1Ndfn2d