Daily nuggets of inspiration from the good folk
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Long distance relationships just got a lot more exciting. A new product from Durex means you can send your partner a Daily Poke from wherever you are in the world – and not like the one you’re reading. Fundawear lets you send your touch via an app over land and sea and right into your partner’s pants.
The range includes knickers, bras and underpants that have sensors concealed within the woven bamboo fabric. Once on the app, you’ll be able to touch an image of what your partner’s wearing. And they’ll then be able to feel the place and intensity of wherever you’ve chosen to touch. Just don’t leave your phone lying around unlocked.
A motel in New Zealand is marketing itself as the perfect place to cheat. They’re not talking about your love life, though (before you whip off your wedding ring and book a flight). Burger King has set up shop in an Auckland motel where they want burger fans to ‘cheat on beef’.
As part of a campaign to promote their new chicken burgers, motel rooms have been kitted out with ‘BK booths’. There you can develop a new, profound lust for chicken in secret. After your sordid affair is over, you can then tell the world all about it using the hash tag #MotelBK. Best hope you don’t have any cows following you on Twitter…
Queues. They’re quintessentially English, long and disorganised, and yet it seems we’ll queue for pretty much anything. Be it in an online or physical queue, nobody is overly excited by the thought of playing the waiting game. Who wants to queue for two hours at Alton Towers? Shout, a new app that turns queues into a marketplace, could revolutionise this. (Nice push, Tim.)
Users in the Shout marketplace can auction their spot in a queue to the Shout ‘community’ and sell it to the highest bidder. It’s not just a physical spot up for grabs. For the right price you can also claim your position in an online queue for concert tickets or pre-booked reservations.
The user can barter their spot based on the attractiveness of their position in the queue. If the price is right, you can essentially acquire your own priority queue pass for just about anything.
Seems that good things don’t just come to those who wait.
Where’s the nearest restaurant? Bar? Cinema? It seems most apps have been designed with the particular purpose of directing us to a hub of activity. It’s no wonder we have problems really ‘turning off’, so it was only a matter of time before someone created an app that helped us do exactly that.
Stereopublic is a new app that cuts through the noise and strives to find magical moments of peace around our cities. (Quiet spot, Jamie C.)
Users can geo-tag their go-to quiet spots, as well as adding pictures and audio files to create an interactive city map of their preferred tranquil locations. People can then visit these places and listen to peaceful compositions featured on the Stereopublic app, or just enjoy the silence.
So if you’re looking for a bit of the quiet life, try out the silence-seeker app that is making a big noise.
Ever since the creation of The Sims, the world has had a love affair with creating ‘mini-me’ versions of ourselves on screen. Add to this a global fascination with London and a ‘selfie’ obsessed culture, and you have the perfect platform for McDonald’s new interactive ‘Little Piccadilly’ campaign.
The fast food giant has overhauled its billboard in Piccadilly Circus to create a colossal interactive visitors’ book. As you pass by the huge screens, you’re invited to create an animated version of yourself on your smartphone. The character will then be sent to the McDonald’s screen and your character will become an inhabitant of a vast digital world.
With over 300 million possible combinations of ‘characters’ the campaign strikes a perfect balance between personalisation and mass participation. So, if you’ve ever wanted to see your name in shining lights, now is the time to try it. Could be the next big (little) thing.