Daily nuggets of inspiration from the good folk
IKEA is a great place for young people to buy tables/ chairs/ shelves/ ice cube trays. Instagram is a great place for young people to share photos of their food/ trainers/ post-work pint (#longday). So it was only a matter of time before the two paths crossed, which they did in Russia recently.
It’s all been done to launch the new PS 2014 collection, but instead of it just being a straight photostream with a touch of Toaster filter, they’ve effectively built a whole website using Instagram. Each of the products has its own account, so users can browse through the range and tag their own favourite flat-pack shots as well.
It’s not the first time IKEA has dived into the world of social media and come up smelling like something incredibly pleasant. In 2010 they put their entire catalogue on Facebook and gave free furniture to the first person to tag themselves on each product. #smartthinking
See the movie here: http://vimeo.com/98909669
Old Engine Oil, Kim Jong Ale, Hoptimus Prime, Moose Drool, Old Leghumper, Tactical Nuclear Penguin. Just a few of the weird and wonderful names that have appeared on the labels of beer bottles around the world. But now visitors to a bar in Glasgow have been given the opportunity to brew their own tipple (and presumably name it too).
The Drygate runs a weekly DIY beer club, giving patrons advice on flavours and techniques as well as packaging and bottling. A great idea considering the £320 million wasted each year in the UK alone, by middle-aged men attempting to brew in their own garage. (Yes, we just made that figure up, but you get the point.)
Drygate also produces its own selection of craft ales onsite, including Outaspace Apple Ale, Gladeye IPA and Bearface Lager, with labels all designed by alumni of Glasgow School of Art. Worth a visit if you’re up that way for the Commonwealth Games.
A quick chat with our Biomotive Triggers expert Mr Simon Preece will reveal that red is a rather significant colour. Red alert, red lights, red letters, red rags, red tape, red carpet.
So it would be a brave move for Coca-Cola to consider life without the iconic red and white branding, as design studio Ryan Harc has recently. (Tx eco-slurper Damo.) It’s all in the name of sustainability, obviously, as removing the colour stops the paint from seeping into the aluminium, therefore reducing the cost of recycling. The colourless design uses a pressing machine to emboss the branding on the can.
After Coke experimented with a bottle made out of ice last summer, a colourless can could well be a possibility as the company looks towards more environmentally friendly packaging. Saving the planet? You can’t beat the feeling.
The mega Mac. The macaroni and shrimp burger. The lobster caviar burger. The fois gras burger. The Windows 7 Whopper (with seven burgers in it). Just a few examples of the promotional burgers that have graced the world of fast food in recent years.
So a few eyebrows were raised recently when Burger King launched its limited edition ‘Proud Whopper’ during San Francisco Gay Pride. (Tasty, Si G.) The burger costs the same as a regular Whopper, and comes in a rainbow-coloured wrapper. But diners expecting a tasty new mouthful were pleasantly surprised to discover there’s nothing different about it. The message? We’re all the same inside.
They’ve even changed their famous slogan from ‘Have it your way’ to ‘Be your way’ to support the campaign. Hopefully next year they’ll be brave enough to change their name – Burger Queen anyone?
Photoshop has a lot to answer for. As well as being the source of endless procrastination on the internet (google ‘birds with arms’ for reference), it’s also responsible for the manipulation of models in advertisements to make them appear more beautiful than they are. But what exactly is ‘beautiful’?
That’s the exact question Amercian journalist Ester Honig has set out to answer with her latest project ‘Before & After’. (Looking gorgeous, DG.) By using freelance platforms like fiverr she managed to source 40 photoshoppers (some more professional than others) from 25 countries with the simple brief ‘Make me beautiful’.
The result is a fascinating set of manipulated images that reveal some interesting insights into global perceptions of beauty – from haircuts and complexion to skin tone and eye colour. ‘Photoshop allows us to achieve our unobtainable standards of beauty,’ Honig explains. ‘But when we compare those standards on a global scale, achieving the ideal remains all the more illusive.’
Just something to consider before you send your global ad campaign to press.