Daily nuggets of inspiration from the good folk
Anyone fancy a brew?
Four words that are often whispered in our studios around the world. Saying it any louder can result in an order that would challenge even the most skilful of baristas. But following their alarm-clock cap Nescafe have found another innovative way to help people enjoy a nice brew. (Chink chink, Damo.)
They inserted foldable mugs of coffee into a Parisian daily newspaper, allowing commuters to get their fix of caffeine with their fix of global events. But reading the paper can be a rather solitary experience, so instead of giving a single mug, they gave two – one for you, and one for your best bud/ person you secretly fancy/ a complete stranger.
Just add water, and let the coffee fuel the conversation. It all starts with a Nescafé.
Once upon a time brushing your teeth was simple. 1. Put toothpaste on toothbrush. 2. brush for two minutes. Now we’ve got flossing, rinsing and tongue-scrubbing added to our list of daily hygiene, and toothpastes for just about every possible scenario. The bathroom cabinet just isn’t big enough.
But in Myanmar (or Burma, as it used to be known) dental health isn’t really on the radar, and having opened up its trade borders to the rest of the world, Colgate have taken innovative steps to educate those in the poorest and most remote regions. (Sparkling, Jamie C.)
By turning the insides of their delivery boxes into posters, store owners can donate them to local schools and help children brush up on their oral hygiene along with their reading and writing. The posters are all designed using traditional Burmese illustration styles and a Freephone number gives teachers access to an interactive lesson plan.
Definitely one idea that leaves a good taste in your mouth.
“Don’t play with your food.” A message that’s been drummed into many of us since we learned to hold a knife and fork. But whether it’s turning mash potato into a volcano erupting with gravy or arranging a cooked breakfast into a novelty face, the temptation is too much for some. Food should be fun, no?
So more than a few rounds of applause should be directed towards Central Saint Martins’ graduate Robert Cooper, who recently created ‘Choc Fix’ for a design project set by Cadbury’s. The simple Airfix-style models are made from wafer, filled with chocolate and available in four kits – planes, cars, horses and dinosaurs.
And whilst the model-making might be a blast from the past for parents, the packaging takes a step into the future with augmented reality bringing the toys to life on smartphones and tablets.
(Although it’s important to point out that the above image is possibly a little misleading.)
You can imagine the marketing men for New England brewery Narrangansett muttering, “We’re gonna need a bigger brand.”
Enter Quint, the squint-eyed, shark-hunting antihero from Jaws. Played with chilling charisma by Robert Shaw, he embodies pure manliness on the open seas. And he also glugs down a ‘Gansett or two during the movie.
Re-released for the Fourth of July celebrations, Jaws fans were invited to crush a 1975-style can with the same contempt as Quint. With a percentage of the beer sales going towards an Atlantic shark conservation programme, what would the U.S.S. Indianapolis survivor have to say?
Probably, he’d just raise his beer and leer, “Here’s to swimmin’ with bow-legged women.”
It’s a brave brand that puts forward pack designs without words or visuals. But then, if your brand’s all about fierceness, you’ve got to prove you’ve got balls.
Feroz is a limited-edition range of wines for those seeking a strong, not subtle, assault on the senses. Meaning ‘fierce’ in Spanish, this collection by David Rodríguez Vineyards makes a statement without words on the label. Instead, they’ve slashed a distinctive claw mark into primary coloured heavy stock. It’s bare, it’s bold, and it’s designed to stop shoppers in the aisles like a slasher-flick scream.
Interesting to see a texture that speaks a thousand words.