Daily nuggets of inspiration from the good folk
Let’s face it, Mother Nature did a pretty good job when it came to packaging the banana. So when Tokyo-based designers Nendo were invited by Unifrutti to design packaging for a range of organic bananas, they stuck close to the original. Literally.
The shiawase bananas are graced with a double-layered sticker running the length of the fruit. It has all the appearance and texture of banana skin and peels back to reveal a tale about the bananas’ origins beneath.
To complete the package, the bananas come in a paper carrier that has all the appearance of a folded banana leaf. Altogether it’s a neat packaging solution that places these high quality ‘nanas slightly ahead of the curve.
Via. Design Taxi http://bit.ly/1GTvgSV
Keflavík International Airport is becoming a destination in its own right with the opening of Loksins – a new airport bar.
This stylish refuge for travellers coming and going was created in partnership with New York designers Karlssonwilker and Icelandic HAF Studios.
Oozing Scandi style in every corner, and serving local spirits and craft beer, the name translates as ‘finally’ in English. Apt. Finally, a reason to smile should your flight be delayed.
Via. LSN Global http://bit.ly/1ImR36K
Provenance is increasingly more important than price for food and drink brands. We know consumers pay a premium for authenticity and transparency, with phrases such as ‘made in’, ‘made by’ and ‘made since’ becoming shorthand for quality, heritage, and a sustainable ethos.
And French supermarket chain Systeme U recently lifted the lid on the origins on where their pork, chicken, apples, and even yoghurts come from.
Using ‘dynamic augmented reality’ and a few LED screens in store, shoppers were surprised with animations and information based on the products in their trolley. And although a stunt by any means, the insight of what customers value has a much longer shelf life.
Via. PSFK http://bit.ly/1LMpSsX
As kids we’re told it’ll help our bones grow strong. While as adults a splash in your cuppa or a few glugs over your cornflakes is probably as far as your relationship with the white stuff goes.
It’s probably time milk had a makeover. And over in Amsterdam, the MelkSalon pop-up is trying to shift our preconceptions with new brand Fairlife.
Bring real dairy farmers into the city centre, call it a pop-up, and the aim is to elevate milk above its humble, childlike origins, into a cool health and wellness space to be enjoyed any time of day, by any age. We’ll drink to that.
Via. LSN Global http://bit.ly/1Jp5wUE
Denmark’s Roskilde – one of Europe’s largest music festival – is known for bringing a bit of enlightenment with its entertainment.
And 2015’s social initiative was the ‘piss to pilsner’ project. Think of it as beercycling if you like – with organisers aiming to collect 25,000 litres of urine from around 100,000 festivalgoers, which will then go on to fertilise malting barley for beer.
The beer produced will be ready just in time for 2017’s audience – while the message about waste and sustainability is there to enjoy instantly. And against acts like Paul McCartney and Florence Welch – we think it’s this act for good that was the true star of the show.
Via. Brand Channel http://bit.ly/1SJmMEJ