Daily nuggets of inspiration from the good folk
Who said a little magical thinking couldn’t work wonders? Welcome to the age of Neo-Tolkienism – the golden era of fantasy storytelling following the likes of blockbuster franchises Harry Potter and The Lord of the Rings.
We’ve found ourselves in the midst of a mystical revival, with beauty brands like Fresh offering its Elixir Ancien – a hand-blended oil treatment created by monks in a monastery in the Czech Republic.
The name and packaging conjures up a time untold, when chemicals and synthetic ingredients were yet to exist. The popular buzzword ‘elixir’ also hints at a powerful, mystical force behind the science. It’s certainly put a spell on our daily beauty routine…
Forget your everyday health check. We’re talking tattoo checks, thanks to Brazilian suncare brand Sol de Janeiro and its efforts to raise skin cancer awareness.
Proof of brands putting people’s needs before their own, Sol de Janeiro trained over 450 tattooists with the skills to be able to spot skin lesions and the basic signs of skin cancer.
These talented tattooists are then able to impart their knowledge of sun protection and the symptoms to their customers (but of course, sending them off to a proper dermatologist once they’re done).
Stereotypical things you will never hear a man say #34: “I’m just popping into town for a spot of window shopping.” Well that may be about to change thanks to NEO’s new concept storefront in Nuremburg.
First of all, it’s not really a window: it’s like something out of Minority Report. Secondly, it allows shoppers to interact with the models, spinning them around through touch hotspots and pulling up additional product information. Thirdly, it enables shoppers to place items into a window shopping bag and then check out via their smartphone.
NEO – part of Adidas’s casual sportswear range aimed at teenagers – has already successfully tested the idea in Russia and China, and has now given the go ahead for a further 10 locations across Germany. Certainly one window that’s giving shoppers plenty of opportunity.
Tiffany turquoise. Cadbury’s purple. Christian Louboutin red. Owning a colour is surely every brand’s dream. But what do you do with that shade once it’s known and recognised? Make a nail varnish, obviously.
Christian Louboutin’s first (literal) toe-dip into the beauty world is a glossy, long-lasting and chip-resistant nail polish in the very same shade of red as the soles of every pair of Louboutin shoes.
There’s a reason for the product launch, too. The story goes that Louboutin, looking for the finishing touch for a prototype shoe, spontaneously grabbed a nail polish from his assistant – mid-manicure nearby – and painted the soles with the shade that would become his signature.
Atop the faceted glass bottle, Rouge Louboutin has a dramatic ‘high heel’ lid, which takes it to the same height (20.5 centimetres) as the designer’s Ballerina Ultima shoes. Very practical for your bathroom cabinet.
Sleek, sophisticated, stylish. Probably not the first words that come to mind when you think of laundry branding. (More like bright, garish and in-your-face.)
But shaking up the shelves is L’eaundry, a luxury brand that wants us to treat our clothes as well as we treat our skin. With the strapline ‘Treat your second skin like your first’, the ingredients are intended to ‘pamper’ clothes by gently washing them and leaving them with a light aromatic fragrance that lasts until the next day.
And you can forget the smell of summer flowers or grass, too. With a choice of ripe green figs or woody olibanum, L’eaundry’s aroma wouldn’t be out of place in a posh beauty hall. If it’s good enough for your pulse points, it’s good enough for your pants.