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The lights are on and hundreds of commuters are home. To show-off its new home décor range, Target built a life-size dollhouse in Grand Central Station.
People were free to explore the rooms, patio and lawn to their heart’s content. Staff were on hand to provide ‘guest interactions’, like makeovers in the bathroom. And there was also a photo station, where people could take snaps of themselves to be displayed in frames around the house.
But it wasn’t all for fun. The 1,600 square-foot installation was kitted out with over 4,000 products from the new collection, which people were encouraged to try (and buy).
A whole new meaning to the phrase home shopping.
Via. http://www.psfk.com/2013/05/target-dollhouse-grand-central-nyc.html
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Forget the Fisher Price smiley-faced phone. Now children can make real calls from a real mobile all of their own. (Cheers, Andy P.)
Dubbed the BratBerry by sceptics, 1stfone is the brainchild of Ownphone and is aimed at children between four and nine.
With up to 12 pre-programmed numbers and only basic functions, Ownphone says the mini mobile is a cheap and safe way for children to keep in touch.
It comes in kid-friendly colours and patterns (eliminating any muggability), including ‘green dinosaur’, ‘orange splat’ and ‘pink leopard’. Upgrade, anyone?
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To promote its new Office 365 software, Microsoft placed an ad with free wifi in a special edition of Forbes magazine. (Nice spot, Alex.)
The ad was made up of four pages, with a super-skinny router and battery packed in between. After activating the wifi, readers could get online for free (thanks to T-Mobile) for 15 days, wherever they took the magazine.
They could also charge phones and tablets on-the-go, by lifting a flap in the paper and connecting to a mini USB cable. Now that’s worth a read.
Via. http://www.springwise.com/magazine-ad-offers-free-wifi-readers/
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Mayonnaise isn’t just for sandwiches. At a supermarket in São Paulo, Hellmann’s used NFC technology to suggest new recipes to shoppers as they perused the aisles. (Thanks, Tim.)
When people placed a jar of Hellmann’s in their trolley, a specially-fitted computer tracked their movement around the shop.
It then recommended recipes they could pick up nearby – a summer salad with mayo in the fruit and veg aisle, and a fish bake near the fishmongers. If people liked the recipe, they could follow directions to each ingredient, or share it on social networks.
Around 45,000 shoppers took part in the Recipe Cart campaign, which – according to Hellmann’s – led to a 70 percent increase in sales.
Food & drinkPersonalisationRetail
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First there was easyJet. Then easyHotel. And now there’s easyGym.
Yes, Stelios has expanded into the fitness market with a chain of no-frill gyms. You can already work up an orange sweat in six spots across the UK. And from next month, there’ll be a new branch on Oxford Street, too. (Good find, Andy P.)
As our London team know, gym membership in the area can be anything up to £130 a month (ouch). So for £19.99 a month – or less if you get in quickly – easyGym might just do what it promises and ‘revolutionise’ the capital’s fitness market.
But don’t relax too much. Just like your on-flight G&T, classes and personal training aren’t included. And you even have to pay extra if you want to watch TV.
Health & BeautyLeisureSportWell-being
