Taking into account the growing perception that Pinterest is for girls only (a recent survey found that 83% of users are women) numerous copycat services are popping up to meet the visual bookmarking needs of men.
Boasting names like Manteresting and Dudepins, the male-targeted Pinterest imitators are united by a decidedly masculine aesthetic. The language they use is also particularly dude-centric. Rather than ‘pin’ online objects, Manteresting users ‘nail’ them. Lovely.
Unsurprisingly, these testosterone-fuelled sites tend to boast lists with a very different focus to Pinterest – from bikini-clad women to cars, gadgets and guns. With more than 2 million page views since its launch in Feb 2012, it seems that Manterest and other Pinterest imitators are growing in popularity and here to stay.