IBM research scientists have created a prototype app that adds augmented reality to the shopping experience, enabling shoppers to scan products in-store and view personalised information like allergen info, recommendations, and discounts on their mobile device.

Consumers can download the app, register, then create a profile of features that are important to them, such as ingredients that could trigger an allergy or whether packaging is biodegradable. Then, when they point their device’s camera at products in the aisles, the app instantly recognises them and overlays details such as ingredients, price, reviews, and discounts using AR technology.

Info from social networks can also be integrated into the information stream, showing friends’ reviews or comments about the products. A great way to close the gap between the online and in-store shopping experience.

Via. http://www.psfk.com/2012/07/ibm-shopping-app.html