Introducing Dressing for Pleasure – a New Jersey-based fetish store and online catalogue. Unfortunately the company was forced out of business, but before they closed they managed to create this less-than-traditional ad stunt (nice spot Tim!).

So, why were they forced out of business? Apparently for running sex parties in the boutique’s basement fantasy dungeon – charges the owner denies!

Via. http://www.buzzfeed.com/copyranter/how-do-you-advertise-an-sm-site-on-a-limited-budg