Tuesday 6th July:
No more round pegs in square boxes
Now this hasn’t got all the problems worked out, but it does offer an ‘almost genius’ solution to packaging odd shape products. (Many tx to Alex N.)
Instead of putting an oddly-shaped product into a great big box, and transporting lots of fresh air, you can now do this.
A pre-scored cardboard grid of triangles allows you to fold up the packaging around the product to fit its form (almost) perfectly. The potential space savings could have huge benefits. If you can fit more products on a palette, then you can fit more in a truck. That means more is transported per tank of fuel and so on and so on.
Via. http://inspirationalgeek.wordpress.com/2010/06/09/universal-packaging/
Tagged with: Packaging, Sustainability
Wednesday 16th June:
Cool snacks
TrueCoffee is the cosy Bangkok coffee shop that serves hi-speed internet along with its tasty snacks and drinks. And they’ve recently added hot dogs to their menu. For the packaging, they wanted something that would attract teenagers. So Bangkok agency, Subconscious, reinterpreted the word ‘hot dog’ and created a lovely dachshund character. Cute, simple, keepable.
Ref. http://www.thedieline.com/blog/2010/06/hot-dog.html
Tagged with: Food and drink, Packaging, Retail, Snacks
Friday 4th June:
Turning up the volume on packaging
After discovering that customers see earbuds as a fashion accessory, Audiovox decided to ramp up their packaging. JDA developed the ‘earBudeez’ to give the product a dose of personality and attitude. The fun, eye-catching packages appeal to all ages and each one even has its own name.
Ref. http://www.nastaev.com/2010/03/19/earbudeez-headphones-with-personalities/
Tagged with: Audio, Music, Packaging, Personalisation
Tuesday 25th May:
Say what you see
Yep, just a spoonful of sugar. Mary Poppins would be proud of Mousegraphics, the Greek design agency that came up with this nifty way to brighten up your daily brew.
Ref. http://popsop.com/34895
Tagged with: Food and drink, Packaging
Wednesday 12th May:
We’re breaking the cycle. Period.
Kimberly-Clark Corporation has announced the launch of U by Kotex – a sanitary care product that offers bold new packaging, feminine product design and encourages a change of conversation about a universally ignored subject.
The new U by Kotex line includes tampons, pads and liners available in brightly coloured and eye-catching designs, and serves as the Kotex brand’s first step in redefining the category by encouraging women to be more open, and less embarrassed, about their periods.
‘For the past 50 years, advertisers – Kotex included – have been perpetuating this cultural stigma by emphasising that the best menstrual period is one that is ignored,” said Andrew Meurer, Vice President, North American Group Brands Feminine/Adult/Senior Care at Kimberly-Clark. ‘The way the Kotex brand will be positioned in the future will be very different. We are changing our brand equity to stand for truth, transparency and progressive vagina care. Moving forward, the tone of the Kotex brand’s marketing will adhere to its new tagline – Break the Cycle’.
Tagged with: Femcare, Packaging
Tuesday 27th April:
Blooming litter
M&S has launched the first chocolate wrapper that, instead of littering our pavements, will grow into flowers. The paper packaging is impregnated with ‘candytuft’ flower seeds which attract British butterflies. (Thanks for spotting this, Lee).
The retailer, which updated its Plan A ‘eco plan’ earlier this month, has committed to reducing food packaging by 25% by 2012, and has already achieved a 16% reduction since 2007. The retailer is also looking at innovative ways of reusing its packaging.
Tagged with: Confectionery, Packaging, Retail, Sustainability
Friday 2nd April:
Change the record
The Kimberly-Clark Corporation has announced the launch of U by Kotex – an innovative sanitary product with bold, new packaging that aims to change the conversation surrounding women’s health.
The new line includes tampons, pads and liners available in brightly coloured, eye-catching designs, and serves as Kotex’s first step in redefining the category – by encouraging women to change the conversation surrounding feminine care from one of embarrassment to one of open, honest dialogue.
Tuesday 16th March:
Taking the dull out of wool
Rellana, a German yarn and knitting supplies producer, made a special effort to appeal to knitting fans over the Christmas season. The resulting funky packaging not only grabs your eye, it clearly communicates what the yarn is for: hats and scarves. There was so much demand that the promotion was successfully extended for a further six weeks.
Ref. http://packagingworld.blogspot.com/search/label/Cosmetic%20and%20Beauty
Tagged with: Fashion, Packaging
Friday 12th February:
Like mother’s milk
The designer, Karim Rashid, has developed the stylish ‘Iiamo Go’ bottles, a self-heating feeding bottle that gives parents-on-the-go the ability to serve body temperature milk to their baby without the use of electricity.
Iiamo Go is the only bottle in the world that combines portable, non-electrical, throw-away organic heating cartridges (Iiamo warm) and a patented heating technology that’s integrated into the bottle itself. The process is simple. Pour the mother’s milk, formula or milk powder in the bottle, insert the cartridge in the bottom of the bottle and then push, wait a few minutes and serve the milk.
The World Health Organisation recommends heating the milk to body temperature before served to babies and this is now possible no matter wherever you are – in the car, at the office, at the grandparents, in the supermarket, in a café or in the park. Also, in contrast to the vast majority of feeding bottles, iiamo go is produced in the 100% BPA-free material PP (polypropylene).
Ref. http://www.dezeen.com/2010/01/04/iiamo-go-by-karim-rashid/
Tagged with: Baby, Food and drink, Packaging
Tuesday 9th February:
Udder-ly lovely design
This is a lovely little piece of packaging design. The udder shapes reinforce the link between the source of the liquid and the end product. Not sure we’ll ever see this on shelves as it seems to be a student prototype, but a very neat way of shaking up design in the dairy category, nevertheless.
Ref. http://brandstrategy.wordpress.com/2010/02/01/an-udder-ly-lovely-new-design/
Tagged with: Food and drink, Packaging