Tuesday 8th June:
Does my bum look big in these?
Kimberly-Clark Corporation has teamed up with ‘celebrity mom’ and fashion icon, Rebecca Romijn’ to launch their limited edition Huggies Little Movers Jeans Diapers. Designed for those looking to add a fashionable twist to their child’s wardrobe this summer, the new diaper is available nationwide until July 2010. First launched in Israel in 2007, Huggies Jeans Diapers have been a success in more than 20 countries around the world including Russia, South Korea, Mexico and Singapore.
Tuesday 15th December:
Get parental perks with an office ‘Kid Kit’
Parents at work often feel entitled to leave work early now and then to accommodate their kids’ needs. Much to the disgruntlement of their childless coworkers. Aiming to bring the same benefits to the employees left behind is The Office Kid, a New York company that provides an all-purpose work excuse in the form of a fictitious ‘child’.
For just $19.95, childless workers can get their very own ‘kid in a kit’, including a framed picture of a child, original kiddie artwork for cubicle display and a welcome letter with suggested starter excuses. Customers can choose the gender and ethnicity of their child, and optional extras include sports team photos and doctor’s notes on ‘official’ stationery. The Office Kid explains: “No muss, no fuss, just a seemingly tangible excuse to hit the road early for nine holes, sporting events or a ticket to do absolutely nothing.”
Ethical questions notwithstanding, there’s no doubt The Office Kid provides an innovative solution to a perceived inequity that’s long been part of the office world.
Ref. http://www.springwise.com/life_hacks/officekid/
Tagged with: Family, Kids, Office, Professional services
Monday 10th November:
How to try before you buy?
Think like Californian’s Pomme Bébé a tasting bar and lounge in Newport Beach that lets babies try such foods before their parents buy. It is an unusual restaurant, that serves nothing but organic baby and toddler meals prepared fresh in its on-site kitchen. Pomme Bébé peels, steams and purees by hand the ingredients in its meals, foods are also available online or through Whole Foods. Prepared without high-heat processes—which can destroy vital nutrients, tastes and colours—Pomme Bébé’s meals contain no preservatives, fillers, artificial flavours, chemicals, hormones or antibiotics.
Pomme Bébé’s offerings—for free—at its onsite Tasting Bar and luxurious, sit-down Bébé Lounge. The Tasting Bar resembles a sushi bar—featuring high chairs where the stools would be—with simple, clean lines to avoid distracting pint-sized gourmands. The Bébé Lounge, meanwhile, includes seating for grownups as well and has reportedly come to serve as a local hotspot for playdates and parties.
Via springwise
Tagged with: Kids, Retail
Friday 7th November:
Whatever happens something’s will always remain… like the need for friendship, imagination, and the need to care… what are you doing to ensure your brand initiates such feelings?
Think like American Girl (tx to JPS who spotted this on his recent trip to NY… but don’t ask why he was in American Girl!)
American Girl take the idea of the child as parent care the ultimate level. You can even have a doll in your own likeness!
And if anything goes wrong you can take them to the nurse at the American Girl in-store hospital because as they say,
‘Life happens. That’s why there’s the American Girl Doll Hospital, for everything from a general cleaning to “major surgery.” Doll doctors can make an American Girl as good as new and send her back ready to be loved for a lifetime—or until next time…’
