Tuesday 27th October:
Rewarding beyond price
UK entertainment retailer, HMV, has launched Pure, a customer loyalty scheme that offers members the chance to snap up a range of limited edition or hard-to-find items not available on the high street.
Following a successful trial in the West Midlands and East Anglia, Pure HMV is about to be rolled out nationwide. Money spent either in the shops or on HMV’s website will be added to a user’s account, with 100 points available for every £1 spent.
Examples of items on offer include a guitar signed by Kasabian, tickets for the UK Transformers: Revenge of the Fallen premiere, signed artwork by Paul McCartney and the chance to work as a roadie at the upcoming Download Festival.
‘The Pure HMV rewards scheme will be unique in the market place,’ HMV’s head of CRM marketing Matt Button stated. ‘There is no other card out there that gives people access to such amazing, ‘money-can’t-buy’ rewards. The real beauty of it is that in getting our customers closer to the music, film and games they love, Pure HMV will help us get even closer to our customers.’
Ref. http://www.mcvuk.com/news/34267/HMV-launches-new-customer-reward-scheme
Tagged with: Entertainment, Loyalty, Retail
Monday 16th February:
How can you help people in their moment of need?
Think like vending shoe brand, Rollasole, who know that the best nightclubbing shoes are painful, precarious and perilously pointy. So, just like a modern-day prince charming, they’re here to save your stiletto-sore feet. Next time you’re all danced out, one of their vending machines will give you a pair of stylish, comfy pumps and a shiny new bag to shove your sling-backs in – all for a fiver. (Thanks to dancing queen Emma for this one).
Wednesday 11th February:
How can you make your customers the star of the show?
Think like two British radio presenters, who’ve created Fauxshow, a personalised radio shows that put ‘you’ in the spotlight. Designed as an unusual gift experience, Fauxshows are popular for weddings and birthdays, although any request will be catered to. Customers pick a recipient’s favourite music tracks and submit anecdotes for the presenters to ‘broadcast’.
Friends and family then ‘phone in’ to Fauxshow and record messages about or for the recipient. Jingles and effects are added in the final stage of recording to make the show sound as authentic. Around three weeks after ordering, the show arrives on CD ready to surprise and delight. Fauxshow is still a tiny start-up, and the presenters welcome calls from customers to discuss ideas. Prices are £200 for a five-song, five-message show, or £250 for eight songs and eight messages. Other options are available on request.
Ref.
http://springwise.com/lifestyle_leisure/fauxshow_tuning_into_a_persona/