Wednesday 10th February:
A more down-to-earth airline
South African low-fare airline kulula.com recently unveiled a brand new livery. One of their Boeing 737-86N (ZS-ZWP / OK-PIK), called ‘Flying 101’ is covered with amusing quips and details about the plane.
The captain’s window is marked with ‘the big cheese – captain, my captain!’, the co-pilot’s window with ‘co-captain’ – the other pilot on the PA system’ and the jump seat is for wannabe pilots. This is a really clever way of engaging passengers, attracting attention and new custom – and for de-mystifying the usually quite mysterious world of air travel.
In addition, the following descriptions of plane parts can be found:
Galley (cuppa anyone?)
Avionics (fancy navigation stuff)
Windows (best view in the world)
Wing #1 and #2
Engine #1 and #2 (26 000 pounds of thrust)
Emergency exit = throne zone (more leg room, baby)
Seats (better than taxi seats)
Some windows = kulula fans (the coolest peeps in the world)
Black box (which is actually orange)
Back door (no bribery/corruption here)
Tail (featuring an awesome logo)
Loo (or mile-high club initiation chamber)
Rudder (the steering thingy)
Stabiliser (the other steering thingy)
ZS-ZWP (OK-PIK) = secret agent code (aka plane’s registration)
Front door (our door is always open … unless we’re at 41 000 feet)
Cockpit window = sun roof
Ref. http://blog.flightstory.net/1472/kulula-air-with-new-funny-livery/
Tagged with: Airline, Brand identity, Brand language, Transport
Tuesday 24th March:
What could you do to make your brand language work harder?
Think like Apple. No opportunity is missed, no matter how small – even the occasion of forgetting and resetting your password is not overlooked (see the right-hand corner). It may be a little thing but if you get it right it’s something that could make your customers smile inside. (A big thank you to Wadey for sharing her personal experience with us).
