Tuesday 13th July:
Brand message on a bottle
There’s no shortage of bath and body products made with organic ingredients or otherwise positioned as earth and human friendly. Hoping to stand out in that increasingly crowded marketplace, a new German company is taking things a step further: instead of a regular brand name, it operates under a message: Stop The Water While Using Me.
Stop The Water currently sells shampoo (€13) and shower gel (€12) through its online store, with toothpaste in the works (€8). All products are made with organic and/or natural ingredients, packaged in biodegradable containers and manufactured with sustainability in mind. But the standout feature is that message, reminding people to turn off the tap while lathering up.
Via. http://springwise.com/eco_sustainability/stopthewater/
Tagged with: . Beauty, Naming, Sustainability
Thursday 11th February:
Put your best Facebook forward
With so many online photo opportunities these days, you’ve got to put your best face forward. Which is why Estée Lauder is offering customers a free makeover and online photo of the result.
Late last month, Estée Lauder offered shoppers at a store in Orland Park, Illinois, a chance to get a free professional make-over and photo for use on a social networking page, website or blog – complete with the Estée Lauder logo in the background. Consumers had only to book an appointment and come into Estée Lauder on Jan. 30 – no purchase was necessary.
Participating customers also received a complimentary 10-day supply of foundation. Similar events were held last fall in other Estée Lauder spots around the US, beginning with New York’s Bloomingdale’s in October, StyleList reported. More are planned over the next few weeks at locations in Canada.
Ref. http://springwise.com/weekly/2010-02-03.htm#esteelauder
Tagged with: . Beauty, Social networking