Launched earlier this year at the 2009 London Design Week, Tom Dixon‘s latest collection finally hits retailers in January 2010. As one of the leading ambassadors for British design, Dixon continues to explore sustainability issues with his Utility collection, adding extra emphasis on well-crafted construction. Acknowledging that just creating products from biodegradable materials—such as his Eco Ware collection—is simply not enough, the Utility collection concentrates on the notions of longevity, substance and materials deployed through robust, honest design.

Ref. http://www.coolhunting.com/archives/2009/12/tom_dixon.php
Pokes are the little ‘heads-up’ messages that Greg, our Brand Innovation Director, shares with us every morning. They help keep us wowed, inspired, on-the-ball, and occasionally kicking ourselves saying, “Why didn’t we think of that?”. Want to hear more about what we could do for you? Poke here.
