Elmwood’s daily poke Wednesday 9th December:
The Museum of Everything

The building was once a dairy, later a recording studio. Now it’s a museum. Not just any museum, mind, but The Museum of Everything. Founded by James Brett, it’s a showcase for what he calls ‘Unintentional Art’, art that’s created for the love of it rather than as a professional pursuit. He’s been collecting it for almost a decade and now feels it’s time to show some of it off. James has asked people like Ed Ruscha, Annie Morris and Jarvis Cocker to help him curate.

The exhibition, which is affiliated with Frieze Art Fair, has been winning rave reviews. It’s well worth heading down to the corner of Regent’s Park Road and Sharpleshall Street in Primrose Hill to see it if you get chance. Here’s how they describe Exhibition #1 on the website: ‘In tiny crevices and under dusty beds, there lies a secret creativity by the unknowns of society. Unexpected, delicate and profound, this democratic work has inspired the world’s greatest artists. In Exhibition #1, the museum presents over two hundred drawings, paintings, sculptures and installations, selected by leading contemporary artists, curators and cultural figures. Come see their discoveries revealed for the very first time – at London’s only public space for art by the untrained, unintentional and unseen creators of this, our modern world.’


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Ref. http://www.museumofeverything.com

Pokes are the little ‘heads-up’ messages that Greg, our Brand Innovation Director, shares with us every morning. They help keep us wowed, inspired, on-the-ball, and occasionally kicking ourselves saying, “Why didn’t we think of that?”. Want to hear more about what we could do for you? Poke here.

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