This is a lovely little piece of packaging design. The udder shapes reinforce the link between the source of the liquid and the end product. Not sure we’ll ever see this on shelves as it seems to be a student prototype, but a very neat way of shaking up design in the dairy category, nevertheless.
Ref. http://brandstrategy.wordpress.com/2010/02/01/an-udder-ly-lovely-new-design/
Pokes are the little ‘heads-up’ messages that Greg, our Brand Innovation Director, shares with us every morning. They help keep us wowed, inspired, on-the-ball, and occasionally kicking ourselves saying, “Why didn’t we think of that?”. Want to hear more about what we could do for you? Poke here.