With so many online photo opportunities these days, you’ve got to put your best face forward. Which is why Estée Lauder is offering customers a free makeover and online photo of the result.
Late last month, Estée Lauder offered shoppers at a store in Orland Park, Illinois, a chance to get a free professional make-over and photo for use on a social networking page, website or blog – complete with the Estée Lauder logo in the background. Consumers had only to book an appointment and come into Estée Lauder on Jan. 30 – no purchase was necessary.
Participating customers also received a complimentary 10-day supply of foundation. Similar events were held last fall in other Estée Lauder spots around the US, beginning with New York’s Bloomingdale’s in October, StyleList reported. More are planned over the next few weeks at locations in Canada.
Ref. http://springwise.com/weekly/2010-02-03.htm#esteelauder
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