Have you heard the word? A round-up of news from all around Elmwood.
LE MAILLOT JAUNE
What makes Le Tour de France such a fascinating and resilient brand? Mark Baxter, our Client Partner in London, dons his cycling gear and heads off to find out. Determined to reach the summit of sports branding, and share some secrets along the way… Read more
Always keen to support emerging creative talent, we were super excited to get involved in this year’s D&AD New Blood Festival. We held our very own fringe event at the London studio, tasking a group of students with ‘designing the future’. Using a spot of provocation and brand experience visioning they came up with some amazing ideas on how three major brands could adapt in the future. Tomorrow’s creative superstars are here.
Rather appropriately, we enjoyed fish and chips while getting an update on our much-loved FISH® approach. While every project presents its challenges, we always follow a well-defined process. We call it FISH® because when we set it down on paper, that’s what it looks like. It’s a method that’s tried and tested, and leads us from deep understanding through to delivering a truly engaging and effective brand experience. Interesting (and tasty) stuff.
20 YEAR MILESTONE
Celebrating an anniversary of two whole decades this week is Steven Shaw, our Design Director in Leeds. Wow, that’s pretty good going, time certainly flies. He’s wracked up a long list of awards during his time here, for projects including Andrex, Anchor Butter, Alba – and that’s just the letter ‘A’! Here’s to another twenty years we hope…