Gold at Transform Asia Pacific

What’s better than one gold? Two of course! Especially in Asia where ‘double’ anything is best.

We’re delighted to have won, not one but two gold awards at the Transform Awards Asia Pacific for our work with HOOQ and Thammachart Seafood. This year’s ceremony was held at the Harbour Grand Hotel in Hong Kong, and brought to life an atmosphere of creativity and innovation. The awards celebrate best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.

Our work for HOOQ won gold for ‘best visual identity from the technology, media and telecommunications sector’. HOOQ’s aim was to change the way people in Asia viewed entertainment: one app providing international and local content across South & SEA – 1.7 billion people, 10+ religions, 8 major languages, all in a very competitive region. HOOQ’s strength and key differentiator, ‘Unlimited entertainment’, is brought to life in a bold, vibrant identity and iconic infinity sign. Our moving ident creates a media experience and builds emotional engagement, which is why it has become Asia’s largest video streaming service, and the number one paid ‘over-the-top’ (OTT) video service in the Philippines.

Thammachart Seafood won gold for ‘best use of packaging’. They saw an opportunity to build on its successful partnership with retailers and relaunch as a consumer-facing brand. One that could ‘own’ the fish category, deliver value to retailers and ultimately engage consumers to offer a true brand and retail experience. Our branded packaging delivered real personality in a sea of processed packs, and delivered an increased brand footprint of +50%, as well as becoming a GBP £1m in 16 months.

Jill Murdoch, Managing Partner, Elmwood Singapore says: “These awards are testament to the dedication of the team here, and the great relationships we have built with these clients. For HOOQ in particular, we really needed to get under the skin of the brief, and to understand what would work across each one of the launch markets. For Thammachart Seafood, the team worked hard to develop a differentiating brand, visual identity and pack which would engage shoppers within a commoditised category. It’s great to see how bringing a sense of personality to the brand and retail experience can really deliver tangible business results.”

Great news for the team in Singapore. Let’s hope that the UK teams can match the success next year at the Transform Awards Europe.