Elmwood creates new CHILDREN 1ST website

19 January 2009

www.children1st.org.uk

One of Scotland’s leading children’s charities is celebrating the start of a new year with an all-new upgraded website.

CHILDREN 1ST, the working name for the Royal Scottish Society for Prevention of Cruelty to Children (RSSPCC), worked with Elmwood to create the site.

The charity, which operates 45 services, including the national helplines ChildLine in Scotland (0800 1111) and ParentLine Scotland (0808 800 2222), wanted to make its website more relevant to its visitors and to move its web presence to the next level, through extending the brand experience and bringing its values to life online.

Elmwood streamlined the site’s architecture and increased its functionality to cater for its various audience’s different needs; whether they’re young people, parents, supporters, volunteers, potential employees or donors. New content also improves the user experience.

Simon Robson, Group Digital Director at Elmwood says:
“We saw this as a real chance to bring the CHILDREN 1ST story to life through an engaging and interactive online experience. An emphasis on well thought out content and increased functionality means differing audience groups can be confident they will find the information most critical to their requirements with ease.”

Tom Roberts, Head of Public Affairs at CHILDREN 1ST said:
We're really excited to be able to offer even more ways for our supporters to find out what we're up to by offering them an RSS feed for news updates, as well as the ability to access local news, events, jobs and volunteer opportunities in their area. 

“This is on top of all the brand new functionality, including an online shop for merchandise and resources, the ability to link content between different areas of the site, and coming soon, an online event booking facility.

“CHILDREN 1ST is delighted to have worked with Elmwood. We know they have a track record of delivering innovative, successful sites, and working with the team in Edinburgh has been a fantastic experience.”