Elmwood

Works with Water
Sailing into the mainstream

High blood pressure, high cholesterol, problem skin. When Jules Birch found a natural, easy way to keep these common ailments in check, she needed an identity to get her pioneering products on the high street. No mean feat in a category groaning with similar remedies.

A buoyant brand identity
To provide differentiation and guide our work, we created a strategic brand platform – Personal, Human and Transparent. With this as inspiration, we chose a lifebelt device to unite the range and describe how the remedies ‘work with water’, and put this against a fresh, white background.