Elmwood

Walmart Parent’s Choice
A heartening new look

Parent’s Choice had been Walmart’s own range of baby products for years and time was beginning to show on shelf. The brand desperately needed a refresh to regain parents’ trust.

Nice and easy
Elmwood brought the brand proposition of “We love babies” to life creating a heart-shaped brand mark to communicate the brand’s principles while that utilizing the previous brand colors. The pack hierarchy is clear and simple to highlight the product benefits and variants so customers can shop with confidence and ease.

After the relaunch, customer rated Parent’s Choice on par with the national brand based on the packaging alone.