Elmwood

Walmart Equate
A redesign without equal

Walmart’s own range of health products, Equate®, have the same active ingredients as national brand, but costs much less. However, the original packaging needed to say much more.

A dose of clarity
We updated the brand identity and kept its placement on pack very prominent. The brand communication system was developed to help the shopper navigate utilizing color for key category cues and graphics to highlight the key product benefit.  

The ‘active ingredient’ claim is a key part of Equate’s identity & positioning, so we highlighted it in the design for an extra dose of quality reassurance.