Elmwood
Nord Anglia Education
A bookish identity for a family of international schools
This global company needed a complete rebrand to better reflect the quality of its family of British International Schools and the expertise of their Learning Services division.
Thinking strategic thoughts
After a thorough audit and workshops with the team, we developed a brand definition including the mission: ‘helping others thrive’.
Book or crown?
Both. The logo we created shows how Nord Anglia Education helps others thrive through education, and good leadership in education.
More than a logo
We went on to create a full brand identity, including setting the style for literature, brand photography, tone of voice and more. It’s all covered in the guidelines we wrote and designed.
Take it online
After talking the talk in the guidelines, we walked the walk by creating a website for them. It continues the bookish theme, with a bookmark holding the nav on each page.
Read all about it
We wrote and designed a book including stories of the different ways Nord Anglia Education has helped others thrive, along with an exploration of their brand definition. Each illustration includes a book, if you look carefully.
Things got animated
We also created a brand animation for play at their internal launch, on the website and to prospective parents. The story doesn’t stop there, as we continue to work with Nord Anglia Education on new projects.