Debbie and her husband Andrew made, they said, the best sausages in the world but they weren’t selling that well. Could we help? Of course we could.
Eat with your eyes
Would you buy these? Thought not. It was pretty clear the packaging needed a whole lot of love.
What about these?
Ahh, that’s better. We lost the ClipArt farm and named the sausages after Debbie and Andrew to communicate the ‘real people, real food’ positioning. Black trays made the sausages look more appetising and those almost dayglo roundels give great standout.
The story continues
When the time came for a brand update, they knew who to call. Yes, us. In the most recent refresh, we put their wellies centre stage on the portrait-oriented pack for a whole new way to stand out.