Australia’s largest independent market research company, Colmar Brunton, had a brand identity that was dull and out of date. Not a good combination for any business, let alone one that’s all about finding fresh perspectives.
So, what’s the point?
After working closely with the Colmar team and delving deep into their challenges, we had a Eureka moment that they needed to stop beating around the bush and “get to the point”.
Follow the arrows and stop.
The new logo we created respectfully tipped its hat to the old one’s ‘archer’ motif. We represented the idea of “getting to the point” by simply using the humble arrow and unassuming full stop.
Half the fun is getting there
To represent the individual nature of each client’s journey to discovery through market research, we created a family of arrows – each with its own personality and look. To represent the answers that await clients we used the full stop.
It’s the little things
To capture the essence of the new brand identity, encourage staff to have fun with it and bring it to life, we created a bespoke brand identity guide. Complete with styles for colour, typography, tone of voice and the mighty arrows, the ‘Little book of Big Ideas’ really hit its mark.
Tomorrow, the world
The playful yet professional new identity we created has been initiated company-wide. From stationery, presentations, web, and beyond, now Colmar Brunton really gets to the point. The arrow family’s a hit, too … inside and outside the building.