Made up of individual local chambers, the BCC was an eclectic bunch. But they were determined to unite under their new vision of being ‘the ultimate business network’. We helped them do just that.
New vision, new identity
Our job was to bring this vision to life with a new identity to show members how, with the BCC’s help, they could develop great networks of their own. As well as help them define a set of values and a personality.
Let it grow We put a flowering B and a vine at the heart of the identity to show business networks growing and flourishing.
From the inside out
As part of the internal brand launch, we created sets of cards to show what they stood for, and the reach of the network, from the single entrepreneur to the national economy.
Let’s work together The notches cut into the cards means they can be turned into a structure like a tower or pen pot. If people share their cards, they can build and grow something new.
Rigorous application We took the identity across all the BCC’s comms, developing the icons and also a photographic route. These comms are working hard to attract entrepreneurial new SME members to the BCC.
Don’t take our word for it...
“We needed a partner that understood the value of the Ultimate Business Network and had the creativity to bring it to life. Elmwood fulfilled both criteria and managed a big project for us smoothly and efficiently,” Sally Low Then Director of Policy & External Affairs, BCC