Elmwood

Bob’s Bitters
Small on size, big on style

Part-time passion, full-
time potential
Bob is a chef with a passionate sideline in creating bespoke alcoholic bitters. His tiny bottles of elixir-like flavours were a hit with London mixologists, but Bob felt his brand could be doing more.

Fits the bill nicely
Keen to make Bob’s New Zealand heritage part of his brand story, we created a label that included a Kiwi bird whose bill doubles up as the dropper of a pipette, with a precious measure of the bitters inside.

We left a space on the bottle labels for Bob to customise with the flavour name using rubber stamps of our creation. A nod to Bob’s craft (cost-effective, too).

We left a space on the bottle labels for Bob to customise with the flavour name using rubber stamps of our creation. A nod to Bob’s craft (cost-effective, too).

A bitters sweet result
Since the launch, Bob’s sales and profile have soared. His award-winning bitters are stocked by The Dorchester, Claridges and The Portobello Star, to namedrop a few.