Elmwood

BBC Talent
Bringing a spark to life

BBC Talent runs yearly schemes to discover new writers, reporters, presenters and producers from diverse backgrounds. The trouble was, the different schemes were all handled independently so there was little, if any, brand awareness.

Creative spark
Working alongside the ad agency and their line ‘If you’ve got a spark of talent, don’t let it go out’ we developed an iconic mark and typestyle that was applied across everything…

Rolling out the red carpet
For the filmmakers final, where all the short-listed entries were screened, we sent out invitations on a real piece of red carpet.

(BAFTA kicked themselves for not thinking of it first.)

Now you’re talking
Language was important in attracting people that wouldn’t normally apply to the BBC, so instead of asking for a ‘radio producer’ we asked if you were a…