Beer and a chat, please, barman!
Good Cheer Beer was our response to the news in 2009 that pubs were closing at an alarming rate, just when the downturn meant everyone could do with a pint and a good chat. We developed it with our partners at Rooster’s Brewery. It has a lenticular pump clip that smiles and winks as the pint is pulled and is served with chat-initiating beer mats. Now listed in Wetherspoons and a separate group of pub owners in the north of England, we’ve sold more than 1070 firkins since launch.