Elmwood’s
Digital Picnic

Fill up on the freshest insights from the world’s leading digital minds.

Now live! Watch the first live video stream here 6th May 6.30pm GMT

Join world-leading experts at our offices around the globe, for a one-off week of talks, practical workshops, insights into the digital industry and the most innovative future trends.

Picnics will be held around every Elmwood office – New York, Melbourne, London, Leeds and Edinburgh.

The Menu

Melbourne – 5 May, 6 - 8pm

Alberto Fernandez – Research Director, Colmar Brunton

Brian Vella – General Manager, DTDigital

London – 6 May, 6.30 - 9pm

Petri Lattu – Strategic Planner for FWD Helsinki and award-winning creative lead for Adidas, Nike and Nokia

Robert Stevens – Cofounder of Bunnyfoot, the world-leading communications consultancy

Leeds – 7 May, 8 - 10am

Ajaz Ahmed – Cofounder of Freeserve and board member for Yorkshire Forward

Jeff Coghlan – Creative force behind Matmi and award-winning campaigns for Lily Allen and Comic Relief

Petri Lattu – Strategic Planner for FWD Helsinki and award-winning creative lead for Adidas, Nike and Nokia

Edinburgh – 8 May, 12.30 - 2pm

Jeff Coghlan – Creative force behind Matmi and award-winning campaigns for Lily Allen and Comic Relief

Petri Lattu – Strategic Planner for FWD Helsinki and award-winning creative lead for Adidas, Nike and Nokia

 

It’s all for free and you’re invited.

Spaces are limited, so RSVP to events@elmwood.com with your name, company and the venue you’d like to attend for your place on the picnic blanket.

Elmwood’s
Digital Picnic

We’ve hand-picked some of the freshest minds in the digital industry to share their juiciest insights.

Robert Stevens

Robert is the Director and cofounder of Bunnyfoot, a world-leading behavioural research consultancy. He specialises in helping his clients understand and work more profitably with their customers.

Maximising return on your digital investment

Gain world class insights into communicating more profitably with customers through usable websites.

 

Petri Lattu

Petri is a Strategic Planner for FWD Helsinki and has led campaigns for Adidas, Nike and Nokia. He’s also worked as the lead designer for Amsterdam agency LBi/OER and won international awards for his work.

Digital storytelling

Glean cutting edge insights into transmedia storytelling - social brands and how they behave, brands becoming cultural and why popularity is as relevant as awareness.

 

Jeff Coghlan

Jeff is the creative force and visionary behind Matmi, a branded entertainment business specialising in digital design. He’s also created award-winning campaigns for Comic Relief, Lily Allen and ITV.

The power of online gaming to promote branding

Learn about the phenomenal power of viral marketing, advergaming and branded entertainment.

 

Ajaz Ahmed

Ajaz is one of Freeserve’s founding executives. He launched and controlled the business until its sale for £1.6bn. He’s now a Chairman and board member for companies including Yorkshire Forward.

Digital communications should be simple

Hear one of Freeserve’s founding executives talk about keeping things simple to achieve optimum results.

 

Alberto Fernandez

Research Director, Colmar Brunton

Consumer insights in the digital arena

Colmar Brunton is Australia’s largest independent ad-hoc market research agency. Alberto has over 8 years of qualitative and quantitative research experience. Prior to coming to Australia, Alberto worked for 2 different research consultancies in the UK. During his time in the UK he worked very closely with ‘3’.Other technology related clients Alberto has conducted extensive work for include Hewlett Packard, IBM and Getronics.

Alberto holds an honours degree in Sociology and Politics from the Universidad de Salamanca in Madrid, Spain. When he isn’t working Alberto trains for Multi-Adventure Races, which include extreme mountain biking, cross-trail running, sea kayaking, rock climbing and orienteering. He is also a licensed Scuba instructor and taught for two years in Egypt and Thailand.

 

Brian Vella

General Manager, DTDigital

The science behind a great web experience

DTDigital create powerful, awardwinning digital brand experiences. In 1999 Brian identified the Internet as a business phenomenon and joined ecommerce pioneer wishlist.com.au. At the same time he completed a Bachelor of Business and Commerce degree at Monash University.

In 2001 Brian linked with DTDigital and is currently their General Manager, leading a team of 60 digital professionals. Brian has a strong understanding of the commercial aspects of the Internet and how it can be utilised.

 

 

 

Elmwood’s
Digital Picnic

Picnics will be held around our Elmwood offices – Melbourne, London, Leeds and Edinburgh.

Melbourne
5 May,
6 - 8pm

Elmwood Melbourne
111 Ferrars Street,
South Melbourne, VIC 3205

Click here for map/directions

T +61 (0)3 9207 8100

London
6 May,
6.30 - 9pm

Elmwood London
8-9 Carlisle Street,
London W1D 3BP

Click here for map/directions

T +44(0)20 7287 7260

Leeds
7 May,
8 - 10am

3 Albion Place,
Leeds LS1 6JL

Click here for map/directions

T +44 (0) 113 388 2800

Edinburgh
8 May
, 12.30 - 2pm

40-44 Thistle Street,
Edinburgh EH2 1EN

Click here for map/directions

T +44(0)131 225 1181

 

 

Elmwood’s
Digital Picnic

It’s all for free and you’re invited.

Spaces are limited, so RSVP to events@elmwood.com with your name, company and the venue you’d like to attend for your place on the picnic blanket.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Elmwood’s
Digital Picnic



Petri talks about Digital storytelling, giving cutting edge insights into transmedia storytelling - social brands and how they behave, brands becoming cultural and why popularity is as relevant as awareness.

To find out how we can help you harness social media, visit http://www.elmwood.com







Jeff is the creative force and visionary behind Matmi, a branded entertainment business specialising in digital design. He’s also created award-winning campaigns for Comic Relief, Lily Allen and ITV.

Jeff talks about the power of online gaming to promote branding, and the phenomenal power of viral marketing, advergaming and branded entertainment.







Ajaz is one of Freeserve’s founding executives. He launched and controlled the business until its sale for £1.6bn. He’s now a Chairman and board member for companies including Yorkshire Forward.

Hear one of Freeserve’s founding executives talk about keeping digital communications simple to achieve optimum results.



More videos coming soon...