The times when the chocolate urge hits are usually the times when you can’t really be bothered to trudge down to the shops. What if you could, say, just download some chocolate? Like, print it out and get guzzling? All without moving from your desk / sofa / duvet? Mike TV and Willy Wonka though it was a pretty good idea. And Hershey does too.
Yes, choco-locos, your dreams have finally come true. The Hershey Company has partnered with 3D Systems to cook up CocoJet: a printer that squirts molten chocolate into delicious designs, just like a 3D printer streams filament. Only much, much tastier.
Lucky users can choose from milk, dark and white chocolate (what, no peanut butter?) and select a pre-programmed design, or delay the moment of pleasure by devising their own bespoke chocolate sculpture.
When this piece of printing genius will be released is yet to be announced. But it’s fair to say that custom confectioners must be a tad concerned that their corner of the personalised chocolate market may soon be in the sticky hands of the very happy consumer.