The items are ones that haven’t yet reached wholesale or retail
After something a bit different? Head down to KaDeTe in Berlin – the world’s first supermarket stocking new products that haven’t yet reached wholesale or retail, or only just have.
The name stands for Kaufhaus des Testens (testing store) and is a play on Kaufhaus des Westens (KaDeWe), a famous Berlin department store. The store aims to make market entry easier for smaller brands and let consumers buy and test out innovative new products. It’s also having consumers participate in market research to collect vital statistics so manufacturers can improve their products.
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