Whisky Foundation is selling rare bottles at a price dictated by popularity.
The Whisky Foundation is inviting people to bid for its bottles through its new marketplace, The Reserve. Prices start at $1 no matter the malt, and the more in demand the whisky is, the dearer the bottle becomes.
Demand is dictated by the amount of time between each buy. If there’s a frenzy of spending for a particular malt, the price will go up, but if buying slows, the price goes down.
Limited numbers of each whisky are available and every bottle on The Reserve is exclusive to The Whisky Foundation. Fancy bidding? Sign up to get alerts and see a 10-day breakdown to understand the pricing.
What are you willing to pay for your favourite malt?
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