Nike offers NikePlus members VIP service…
Next year, Nike will open a new flagship store on Fifth Avenue with a VIP concierge experience. That means that NikePlus members will be able to enjoy unique products, experiences and customisation opportunities like one-on-one personal shopping and push notifications based on personal preferences. The store will also feature Hyperlive – a small format retail concept with speed lockers for easy pick ups and returns, and a sneaker bar for style advice.
Sneakerheads of New York, unite.
#ME, #Premiumisation, #Retail, #Sport, #US