On a recent fact-finding mission round Liberty, we stumbled across Le Labo, a perfume house with a difference.
Founded by Edouard and Fabrice (they don’t seem to need surnames), Le Labo is fighting the fight against fragrances that sell the promise of uniqueness to millions of people. Armed with years of olfactory diligence, all natural ingredients and the will to ‘make strategic and creative decisions in a matter of seconds in the name of intuition’, Edouard and Fabrice are taking the fragrance world by storm.
We got our noses involved and had a fine old time sniffing the likes of Vetiver 46 and Neroli 36. Each fragrance is named for its principal note and the total number of ingredients in the blend.
And yes, we did get ticked off by a security guard for ‘taking photos and writing notes’. Oops.