45s are back. iTunes is going retro with the launch of the new ‘D45’ – a throwback to the old days of the two-song 45 rpm vinyl record. The D45 section on the iTunes Store features discounted prices on packs of two digital song downloads. Just like old 45s, the D45 selection includes a popular single accompanied by a B-side song. Prices range from $1.49 to $1.99. (A very big thanks to Ben and Tim.)
‘iTunes is bringing this concept to a new age with D45s – two great tracks at an equally great price,’ the iTunes Store reads.
Music company EMI announced that the release of D45s marks the 60th anniversary of the 45 single record. The digital bundles will be sold exclusively by iTunes through July 27. After that, they will be available for purchase from ‘all major digital service providers’.
‘More than 35 digital singles will launch the campaign,’ the EMI press release states, ‘including original 45 single A-sides and B-sides, and top hits by Coldplay, David Bowie, R.E.M., Poison, Red Hot Chili Peppers, Dean Martin, Duran Duran, Nat King Cole, Blondie, and Billy Idol among others.”