German supermarket Lidl has launched a Facebook chat tool that can assist customers with choosing their perfect bottle.
The Facebook bot called Margot lets shoppers pair their perfect dishes with the right grape. They just need to send Lidl a message via its Facebook page, and select from food-pairing advice, a wine finder, or an educational wine quiz. Margot then does the rest – picking up on key words such as foods, grape varieties, countries, colours and even emojis.
The innovative idea makes learning about wine much more attainable and from the comfort of your own home.
What a perfect pairing from Lidl.
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