Last September in London, there was a veritable hullabaloo when a new type of café arrived on the scene. A premium cereal café, selling much-loved cereals by the bowl. It strongly divided opinion and even caused a riot. Windows were smashed.
But New York-based premium streetwear brand Kith hasn’t been put off.
With an established and loyal clientele, they’ll have no problem attracting cereal-guzzlers to their cereal bar, Kith Treats, at their newly refurbed spot in Brooklyn. Cereals are displayed in lightboxes and served in shoeboxes as a nod to their most popular product – sneakers.
For the menu, they’ve collaborated with key brand influencers, like tennis icon Andre Agassi, who’s combined his favourites – Cinnamon Toast Crunch and Cocoa Puffs – to create ‘The Agassi’. It even comes in a special-edition box, covered in images of the former Wimbledon champ and his famous Nike shoes.
They clearly understand the value of loyalty too, offering a collectible Kith and Nike branded card – collect four and trade them in for a special Nike x Kith tennis ball that comes encased in plexiglass. Smashing.
Via. GDR Insight