Farmers log and share real-time data about coffee and its journey from farm to consumer
Starbucks is committed to creating a more sustainable brand and its newest initiative is a transparent tracking programme through its supply chain.
This blockchain-powered programme logs and shares real-time data about the journey beans have been on after leaving farms in Costa Rica, Colombia and Rwanda.
This innovative idea not only gives confidence and independence to farmers, but can also measure impact along the way. To emphasise the transparent nature of the initiative, Starbucks is sharing the system online for all to see.
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