Shaving moves from daily to luxury commodity…
Panasonic is stepping up its shaving game in Japan. Its new pop-up store, in the trendy Omotesandō area of Tokyo, lets men elevate their daily ritual of shaving to new levels.
Men can lounge in a red leather chair and try out a limited edition Panasonic razor – very fitting for Japanese men who still see shaving as a sign of wealth.
To premiumise the experience even more, the fresh faced fellas can then go upstairs, grab a cocktail from one of the dapperly dressed women and get their photo taken.
What a way to make shaving sharable.