TheStyleCure, created by a former MySpace VP, aims to recreate the experience of friends going shopping. The site is powered by Shopstyle and displays over one million products from 300 stores across 7,000 brands. Users can search by clothing type and refine by brand, store, sale, price and colour. One click saves favourite items into a stream, which can be viewed and commented on by friends. Users can also shop for their friends by posting items to their Facebook wall. The concept is simple but provides a convenient space to create a wish list of clothes and accessories, which can be purchased by clicking through on the item.