As kids, we were naturally competitive. A typical contest would involve taking a full tube of Smarties and upending it into an open mouth without spilling, laughing or choking. Clearly, it was a less health-conscious time. Marking an end to such sport, Nestlé Canada is currently redesigning Smarties’ packaging to encourage consumers to dish out the sweets in smaller, and therefore healthier portions.
The new packs are down in size – from 50 grams to 45 grams – and each box is divided into three compartments. Each of these contains 15 Smarties which add up to just 70 calories. The larger bags have been replaced by recyclable canisters with a lid that doubles as a cup for measuring out 15 Smartie portions.
Wonder how many cupfuls it’s possible to get down in one go?
Via. The Globe and Mail http://bit.ly/1xrykrW