First there was Black Friday, then Cyber Monday and now small businesses are getting in on the busiest shopping weekend of the year. November 27th marked the first annual Small Business Saturday, which aims to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the US.
More than a dozen advocacy, public and private organizations have already joined American Express OPEN (the company’s small business unit) in declaring the Saturday after Thanksgiving Small Business Saturday. Business owners who sign up get $100 worth of Facebook advertising, financed by American Express. The company also promised $25 credit to 100,000 clients using their cards on Saturday at small shops and boutiques.