LensCrafters’ had the vision of getting millennials to take better care of their eyesight and #SeeGoodDaily.
They worked with agency Truth Collective to launch a campaign based on how “Blurry eyesight makes it hard to see the world around you. Seeing the good around you? Even harder.”
For a spectacular start, the brand kicked off their campaign with a SnapChat filter, which called “for millennials to open their eyes, and their hearts, to See. Good. Daily.”
The platform over delivered on engagement by 167%, while exceeding playtime norms by over 300%. Now that’s what we call seeing some great results.
Via. Brand Channel