A quick chat with our Biomotive Triggers expert Mr Simon Preece will reveal that red is a rather significant colour. Red alert, red lights, red letters, red rags, red tape, red carpet.
So it would be a brave move for Coca-Cola to consider life without the iconic red and white branding, as design studio Ryan Harc has recently. (Tx eco-slurper Damo.) It’s all in the name of sustainability, obviously, as removing the colour stops the paint from seeping into the aluminium, therefore reducing the cost of recycling. The colourless design uses a pressing machine to emboss the branding on the can.
After Coke experimented with a bottle made out of ice last summer, a colourless can could well be a possibility as the company looks towards more environmentally friendly packaging. Saving the planet? You can’t beat the feeling.