Barcodes grace almost every product for sale. Given how much package real estate they command, why shouldn’t they look cool? D-Barcode has been creating custom barcodes for a mostly Japanese clientele without impeding on the mandatory numbers. Inventive versions transform humble skus from the usual black-and-white rectangle to graphics that range from cityscapes to waves, often relating to the product it identifies.
Given how much it costs to design a single package, why don’t we see more detailed thinking like this? Every part of the design matters.