Looking at the capital through an AR lens
Paris. Surely, one of the world’s most beautiful cities? Well yes, but according to fashion label Kate Spade, there’s always room for a bit of improvement.
Fans of the brand are invited to download the My Little Paris app and set off on a series of ‘Joy Walks’. These take them to ten selected locations around the city where they will experience ‘unexpected moments of joy’ – such as pink flamingos on the Seine or a New York City yellow cab on a Parisian street.
Innovative AR brand experience? Or gilding the lily? You decide.