Whenever you step up to the counter in McDonald’s, there’s always an overwhelming temptation to add more. Larger fries. A bucket of cola. What the heck, throw in a McFlurry while you’re at it. But in a move that runs against the tendency to supersize, McDonald’s are cutting right back. Graphically speaking.
They’ve quietly replaced the old take-out packaging with a new minimalist design. The redesign marks a shift in McDonald’s business as they pare down their product offerings and promise greater transparency across all communications. Fresh, clean, simple – we’re lovin’ it.