Polish grocery brand, Mila has snagged a great idea to promote their fresh fish products. When compared to other items on the shelf, Mila’s packing may seem like a fish out of water – that’s the point.
With help from Y&R Poland, they’ve created a ‘Live Fish Pack’ that is wifi and proximity sensor-connected. When consumers approach, the box starts shaking and jumping, letting you know just how fresh their fish is.
Just to reel you in further, Mila’s website allows you to control the boxes and watch shopper’s reactions via real-time video. That’s fresh thinking for you.
Watch the YouTube video here.